Aayush Mishra

This article passionately defends Byju Raveendran's leadership at BYJU'S against investor criticism, highlighting his contribution to the company's success and calling for solidarity amidst challenges. Ashneer Grover Divya Gokulnath BYJU'S Startups #investors #predators #solidarity #support #IamWithYou #wearetogether #DigitalCrime #CantTakeitAnymore Aman Gupta #sharktankindia

I'm thrilled to share that I’ve obtained a new certification: McKinsey Forward Program from McKinsey & Company! This certification is held by less than 1% of MBA graduates in India, making it a distinguished achievement. The learning experience was truly immense and comprehensive in every aspect.

𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭 𝐌𝐢𝐧𝐮𝐭𝐞𝐬: 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐐𝐮𝐢𝐜𝐤 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐄𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬-𝐅𝐢𝐫𝐬𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 It’s fascinating to see that half of Flipkart’s quick commerce sales are in electronics, especially since other players have been slower to focus on this category. Traditionally, quick commerce has centered around low-value or seasonal consumer goods—think iPhones after launch or air purifiers during Delhi's pollution peaks. The only notable exception is BigBasket, which has entered large-scale electronics retail in quick commerce, but only in partnership with Croma and limited to three cities for now. This positions Flipkart Minutes uniquely, even at its current small scale. Despite being operational in just three major city clusters—Mumbai, Bengaluru, and NCR—these regions account for roughly 75% of all Indian e-commerce sales. If Flipkart can solidify its position in these markets with an electronics-first strategy, it could transform the quick commerce landscape. Higher ticket sizes and margins might also make Flipkart Minutes the fastest to turn profitable from the start, a feat not seen in this highly competitive sector. While some have already crowned Blinkit the leader, the reality is that this is a nascent 2-year-old industry, with many cash-rich players entering in just the last six months. And with Amazon Tez and JioMart Express preparing to enter the fray, it’s too early to declare winners. The market is still evolving. Each player is taking a different approach: 1. Zepto and Blinkit prioritize grocery, kitchen, and home essentials—the kind of products Kiranas sell. 2. Swiggy Instamart follows a similar model but leverages its food delivery logistics, making its operations unique. 3. BigBasket has shifted to Blinkit’s model but is expanding into medicines and electronics, utilizing synergies with Tata Group companies like Tata 1mg and Croma—marking the first true integration of q-commerce with other business verticals. 4. Flipkart, meanwhile, appears to be carving out an electronics-first quick commerce platform, fundamentally changing unit economics and operations. Clearly, the dust has yet to settle. We don’t know which of these models or platforms will dominate three years from now. Flipkart’s fresh approach, however, adds an intriguing dimension to this rapidly evolving space. Do you agree? Flipkart bigbasket.com Apple Croma Blinkit Amazon JioMart Digital Swiggy Zepto Tata 1mg #bengaluru #Delhi #NCR #Mumbai #QuickCommerce #FasterDelivery #Ecosystem #Strategy #Business