Aman Chaturvedi

"They rejected my idea because it didn’t ‘look branded enough.’" That’s what a creator told me last week. She had spent 2 days crafting a post that actually fit her audience. But the brand 𝗱𝗶𝗱𝗻’𝘁 𝗹𝗶𝗸𝗲 𝗶𝘁. Why? Because it didn’t feel like an ad. This happens way too often. I talk to creators every single day. And honestly? A lot of brand collaborations 𝗷𝘂𝘀𝘁 𝗱𝗿𝗮𝗶𝗻 them. Not because of the work. But because of how brands treat the work. Creators are expected to be artists, marketers, editors, and analysts - all at once. But when it’s time for creative freedom? That door gets shut. "Follow the brief." "Stick to the script." "We want 100% brand voice, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿𝘀." And then there’s the timeline: 5 deliverables in 7 days 2 rounds of feedback turning into 6 And “urgent” always means now On top of that, creators get compared to each other like it’s a race. No context. No benchmarks. Just “XYZ got better numbers than you.” It’s no surprise some of them start feeling stuck. Like their content isn’t theirs anymore. Like they’re being forced to sound like everyone else. If you’re a brand or agency reading this: → Creators aren’t media slots. → They’re people. With their own tone, their own voice, their own process. If you want real results, 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗮𝘁 𝘃𝗼𝗶𝗰𝗲. Not mute it. Because when a creator believes in the work, their audience does too. And no paid boost can buy that kind of impact.

I’m happy to share that I’m starting a new position as Frontend Developer at Ubuy India!

Every step brings you closer to the right opportunity and this one feels just right. A few months ago, I was refining my approach, unsure of what the next step would be. Now, stepping into this role in Product Growth, I’m reminded that growth comes from being curious, putting yourself out there, and surrounding yourself with the right people. 𝗪𝗵𝗮𝘁 𝗱𝗿𝗲𝘄 𝗺𝗲 𝗵𝗲𝗿𝗲?😊 anchors are building the Uber of influencer marketing. This made me think that can this tedious process between brands and creators be made easy and scalable? → Getting a chance to solve a problem which is faced by even FAANG. → The opportunity to contribute to something meaningful helping brands and creators collaborate more effectively in a fast-changing space. → And to do this alongside a team that’s sharp, passionate, and always moving forward. A huge thank you to Ravi Ahirwar & Aesha Agarwal for believing in me and giving me this chance. I'm eager to contribute and learn with such an inspiring team. Special thanks to Vivek . Sir, your mentorship has been invaluable. From late-night calls to thoughtful feedback, I’m truly grateful for your support. Looking ahead, I’m excited to learn from an amazing team & take on challenges that push me to grow! #ProductGrowth #InfluencerMarketing #MarketingTech #Startups #Growth #Creators #BrandCollaboration #Learning #CareerGrowth #NewBeginnings #Teamwork