Aniket Agarwal

Living alone sounds exciting… until you actually do. I was dying to get out of my city. Now I crave just a few more minutes at home. The first week ...see more

A dating app just told me “you don’t want to date me.” And for once… it didn’t feel like marketing. Every app out there is trying to convince you -...see more

Didn’t expect a 70s Bollywood reference to be the thing that stops my scrolling in 2026. My feed usually shows productivity tips, startup gyaan, and ...see more

I was in Mumbai, catching up with a friend over coffee, one of those conversations that quickly moves from work life to markets to branding. Interest...see more

Hats off to Gresbond By Kajaria for choosing an unexpected storytelling route. Launching a rap anthem and filming it inside a real manufacturing plan...see more

OG Aman Gupta came to our campus yesterday. Tbh, I expected same usual startup gyaan. But bro, he’s way more simple and easy-going than I thought. ...see more

I DON'T want to be healthy or follow a diet. I just don't want UNNECESSARY sugar. Coming from a Marwari family, I know how much extra sugar we add i...see more

Tara ra ra🎅 This video has the perfect Indian twist to Christmas celebration. Christmas ads usually chase warmth and comfort. Rightly so. While t...see more

FWB ka matlab ab “Family Wale Boys” hai? Honestly… good. Iss generation ko koi toh straight line bol raha hai. We all say, "going with the flow" on t...see more

College fests have this weird magic. They start as just “another event,” and somehow end up becoming your core memory. One day you’re making lists an...see more

Most brands talk about “making an impact.” But very few actually start doing it when it costs them something. BeastLife isn’t a billion-dollar compan...see more

Why JioHotstar's "Horror Films Addicts" is a Masterclass in Cultural Marketing I just watched JioHotstar's Halloween campaign and I'm genuinely impre...see more

Every brand says “trust us.” But we trust people more than products. If a friend says, “this worked for me,” we believe them. If an ad says the same ...see more

"No, it's not ONLY a Man's job" "You can do this BECAUSE you're a Girl" I’ve seen my mom, my sister, and my female friends prove this true - every si...see more

"No, it's not ONLY a Man's job" "You can do this BECAUSE you're a Girl" I’ve seen my mom, my sister, and my female friends prove this true - every si...see more

Paytm just solved the most common month-end crisis. Not “What to eat.” Not “What's the weekend plan.” But the universal: “Kitna balance bacha hai?” ...see more

"People are putting toothpaste on their acne". I came across this on GlamTalk's latest episode with a dermatologist, and it made me realise just how ...see more

My sisters’ lungs gave up ullulullu-ing, but anything for a gift 🤣 We went to Singhi Park today and my cousins went crazy for this Instamart activi...see more

I just need your 3 minutes. Watch this video, and I bet it’ll hit different. Even if you don’t understand Bengali, you’ll feel it. Because it’s not ju...see more

Not the campaign I expected Not the outcome I expected either I was at the airport when I saw this ad: “Win an iPhone 17 every day this Navratri” Wel...see more

This is the first Rakhi I’m not with my sister. And somehow, that hits harder than I expected. Two months into this new life away from home… New cit...see more

“Doobna hi hai toh pyaar mein doobo, yahan nahi.” Shaadi.com's billboard game? More savage than your ex ever was. 😭 PS: Emotional damage hua, but ...see more

We're HIRING at FAB Media 🚀 (Full-time | Remote) The past few months have been super hectic for me, and honestly, that's the fun. I joined FAB Medi...see more

Friend: "Bro, you're a vegetarian, na? Where do you get your protein from?" Me: "Paneer se (wo bhi milawti ho gaya hai ajkal). And mujhe kaunsa bodyb...see more

Everyone keeps talking about burnout. But no one really talks about restlessness. That constant feeling of… something’s off. You're working, you're ...see more

Whoever wrote this deserves free Vada Pav for life. Saw this genius billboard trending online Monsoon in Mumbai is already a test of emotions. Add l...see more

Group chat: Goa trip this time, pakka. Also group chat: “Bhai client call aa gaya” “Mujhe viral ho gaya” “Abba nhi maan rahe” Trip cancelled. For th...see more

I was caught up in my usual rush and had almost forgotten Father’s Day. But then this notification from Urban Company popped up, and it made me pause...see more

Honestly, I've had 0 clue about skincare. Especially for guys like me who think face wash and water are enough for survival, we need something that’s...see more

Humility and bold risk-taking rarely go hand in hand Yet Prashant Tandon of 1 mg embodies both with inspiring ease. I’ve been in awe of his ability...see more

Just a regular walk near Nexus mall... until so much drool fell on me. From a billboard. I’m not even kidding. The thing was dripping. For a seco...see more

Feels good to finally see a hardware brand from India that doesn’t feel like a trade-off. Nuuk is simple, sharp, and most importantly aspirational bu...see more

87% of people wear headphones for 6+ hours a day… And they're slowly ruining our ears but we barely talk about it. We don’t realize it, but headphon...see more

#ad Mom: "Ab 22 ka hone wala hai, kuch toh sharam kar le..." Quick context: (If you're a true desi, you'll support me) Since the mango season starte...see more

We spend 4-5 hours scrolling social media daily. But how often does that actually help our career? Now imagine if that same scrolling could land you...see more

We spend 4-5 hours scrolling social media daily. But how often does that actually help our career? Now imagine if that same scrolling could land you...see more

We spend 4-5 hours scrolling social media daily. But how often does that actually help our career? Now imagine if that same scrolling could land you...see more

Swiggy: What's stopping you from using ₹50 free cash? . . Brain: Let's spend ₹500 to get ₹50 free. Mummy: “Free ke chakkar mein phir se kuch order ma...see more

“Newspaper padha karo beta, sab kuch phone mein nahi milta.” My dad says this every single morning. And I get it. But I also know I’m not going to s...see more

My dad always says, “Humare time ki baat hi kuch aur thi.” And honestly, I used to get fed up always. Why the constant comparison? But now, I get wh...see more

My biggest regret from college can be your ultimate opportunity. Back when I was in college, I had no idea what case competitions were. I didn’t kn...see more

What if I told you that attending just one event could open doors you didn’t know existed? That’s exactly what happened to me. When I first joined L...see more

Mom: "Beta, job lag gayi?" Me: "Haan maa, full-time baitha hoon ab!" Imagine explaining this to your parents, because this is not a joke/scam. Somew...see more

Gurgaon just witnessed history on two wheels! Picture this: Five riders. Wendy’s mascots. Tearing through the streets. Not for a race, but to deliver...see more

My mom always said, "Chhata le jao, dhoop bahut tez hai!" And like most kids, I’d roll my eyes and ignore it. But now, I get it. She wasn’t wrong abo...see more

Wait… did I just see ‘Bhang’ on a billboard?! For a second, I thought, "Mujhe bina piye hi chadh gayi hai." Turns out, it’s just magicpin flexing th...see more

Swiggy Instamart is the brand version of people like Samay Raina and you can’t convince me otherwise ! Just full masti and little fikar of log kya so...see more

Blinkit exposed and attacked most of us! I ordered something from Blinkit this morning, and they sent me these Singles and Couples Bingo cards on the...see more

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗕𝗵𝗮𝗿𝗮𝘁, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗜𝗻𝗱𝗶𝗮 🇮🇳 In a country as diverse as ours, language isn’t just a means of communication—i...see more

Need LinkedIn influencers to draw 5 lessons from this film on why people need to rest instead of chasing work hours 👏 ...see more

In a world where brands are often vying for attention with high-budget ads, Niyo decided to go a different route - and nailed it! Their #NiyoTravelBr...see more

Wondering if Big Basket would arrange a tree and decor like this after delivering it. 🤭

4 things you learn while eating panipuri, ft. Zomato 4. You have to wait for your chance 3. Kisiko teekha, kisiko mixed Different people want differe...see more

Being a baniya, I usually pick between Swiggy & Zomato based on where I get the max discount. But then, magicpin dropped an ultra-affordable Rs. 5 de...see more

📌 1.25 lakh PAID internships are up — Don’t miss out! "PM Internship Scheme 2024" A golden opportunity by the government that aims to provide 1 cro...see more

Who else remembers the thrill of wandering through colorful pandals during Pujo? Swiggy's Shrestho Puja campaign brings that joy back to life right in...see more

From an introvert to a guest speaker — it still feels surreal. Yesterday, I was invited as a speaker at the GreenBhumi community webinar. My past se...see more

Bengaluru woman won ₹9 lakh just by sleeping. (For real) Isn't the Wakefit's Sleep internship too good to be true? Role: Sleep efficiently Winning a...see more

Is this really Flipkart's marketing campaign? iPhone 16 tak theek tha, but now Delhi metro on Big Billion Days? Kya matlab Coldplay ka ticket nhi m...see more

This one recent movie can change your perspective. We all have praised 12th Fail, but we can't let this movie go unnoticed. It demands equal attentio...see more

SRK ruling over Swiggy, like a pro! So, I was craving a tasty dinner, and naturally, I turned to Swiggy for my food fix. But what I didn't expect i...see more