Apoorva Shekhar Singh

When you don’t want to get caught… but also don’t want to stop 😄 This moment in The Arvind Store film = too real. ...see more

We made "small town kid cracks NEET" into a headline. It should just be normal by now. Actually let me take that back. It should be normal. But it is...see more

We made "small town kid cracks NEET" into a headline. It should just be normal by now. Actually let me take that back. It should be normal. But it is...see more

What if your next weekend plan isn’t watching a game show but being on it? Most people watch shows like Wheel of Fortune. What if you could actually...see more

What if your next weekend plan isn’t watching a game show but being on it? Most people watch shows like Wheel of Fortune. What if you could actually...see more

Sometimes the most powerful reminders about growth sit quietly in a corner of our room. 🌱 The small plant on my desk from Zoho One One made me think...see more

Sometimes the most powerful reminders about growth sit quietly in a corner of our room. 🌱 The small plant on my desk from Zoho One One made me think...see more

Lately, I’ve been trying to understand AI beyond reels and headlines. One idea really stayed with me 👇 We’re building systems that are getting smar...see more

When uncertainty rises, Markets don't ask for permission! They panic. They pull back. They become cautious. And yet in moments like these, someth...see more

Most of us don’t really know what to look for in a perfume. We go by the smell in the moment and hope it lasts. But there is a lot more behind a good...see more

Most of us don’t really know what to look for in a perfume. We go by the smell in the moment and hope it lasts. But there is a lot more behind a good...see more

Navratri started and the usual rhythm kicked in! Fasts, Poojas, Mandir ka hawan!! And somewhere in between all of this… a notification popped up!! ...see more

Navratri started and the usual rhythm kicked in! Fasts, Poojas, Mandir ka hawan!! And somewhere in between all of this… a notification popped up!! ...see more

Most brands launch products. Some launch a category. KT Professional - KT Kids - KT Men just did something interesting. After building KT Profession...see more

Most brands launch products. Some launch a category. KT Professional - KT Kids - KT Men just did something interesting. After building KT Profession...see more

Most AI tools talk. This one actually works. I’ve been exploring AI tools that go beyond just chatting, and SuperNinja genuinely surprised me. It's...see more

Most AI tools talk. This one actually works. I’ve been exploring AI tools that go beyond just chatting, and SuperNinja genuinely surprised me. It's...see more

Your next marketing intern might not ask for coffee. It might ask for your ad data. And it might perform better than half the ad teams out there. Re...see more

Your next marketing intern might not ask for coffee. It might ask for your ad data. And it might perform better than half the ad teams out there. Re...see more

Bitcoin doesn’t just test your portfolio It tests your psychology. Most people think crypto is about charts. But the real battlefield? Human behavio...see more

Sometimes the most memorable B2B marketing doesn’t arrive as a campaign. It arrives as a plant. A few days ago, I received a small desk plant from Z...see more

Holi has always been more than just colours for me. It’s chaos. It’s laughter. It’s running after your friends with gulaal. It’s becoming a walking ...see more

Why a Bitcoin in your 2026 portfolio isn’t 𝘀𝗽𝗲𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻. It's an 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Most people think Bitcoin investing has only two choi...see more

Last night as I was scrolling Meesho, I was genuinely surprised to find Plush there too. What stood out was how accessible the pricing felt especiall...see more

Valentine’s Day panic is real. You want a gift that feels thoughtful… but you’re also low on time 😅 This is why I loved what Dubstep from the house ...see more

When you look at the KT Professional - KT Kids brand journey, it looks glamorous from the outside But behind the scenes? * Countless rejections * En...see more

Valentine’s isn’t just about romance. It’s about connection. This year, I realised something simple but powerful. Some of the best Valentine’s memo...see more

Instamart really woke up and chose to flex Calvin Klein on a hoarding with a 3D waistband 😲🙌 I wasn’t expecting to see something like this on my wa...see more

In today’s hectic world, confidence often comes from the smallest routines. Between early mornings, Packed calendars, Meetings, Classes, Deadlines,...see more

As a content creator, finding the right AI tools used to be overwhelming. So many lists, So many options, And often I wasn’t sure which tools wer...see more

College deadlines ✅ Office pressure ✅ New year party ✅ Face card - DECLINE ❌ These last few days my life feels like 26 open tabs and loud music play...see more

Growing up, I’ve watched my mother do one thing consistently, She has always looked for better alternatives. Better oil for cooking. Better grains fo...see more

Instead of breaking down another stock today, let’s decode a bond the way an analyst would. Many people skip bonds because the terms feel technical. ...see more

My colleagues were planning an after-party at my place right after our office Christmas party… and honestly, 𝗜 𝗣𝗔𝗡𝗜𝗖𝗞𝗘𝗗. My house was so mes...see more

𝘿𝙞𝙬𝙖𝙡𝙞 𝙞𝙨 𝙛𝙤𝙧 𝙡𝙞𝙜𝙝𝙩𝙚𝙣𝙞𝙣𝙜 𝙙𝙞𝙮𝙖𝙨 𝙣𝙤𝙩 𝙗𝙪𝙧𝙣𝙞𝙣𝙜 𝙖 𝙝𝙤𝙡𝙚 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙬𝙖𝙡𝙡𝙚𝙩!! 𝙇𝙚𝙩'𝙨 𝙛𝙞𝙣𝙙 𝙤𝙪𝙩 👇 ...see more