Arushi Malviya

I thought the first Onsurity print campaign was a one-off. Then there was another one. Then another. Now we're on chapter four and honestly, I'm payi...see more

Some people inherit a legacy. Others choose to build one. Capt. Ishver Dholakiya came from a well-established diamond business family. He saw an In...see more

Every day, thousands of delivery workers move through our cities in 42-degree heat carrying our groceries, medicines and “urgent” packages without a p...see more

Somewhere along the way, you become the person you once had to convince. You start out asking everyone to believe in something that doesn't exist yet...see more

The beauty industry spent decades telling us to buy more. Nobody noticed we'd quietly started using less. There's a name for it now - beauty rationin...see more

Most outbound advice is still stuck in 2019. “Build a list. Write a sequence. Send more volume.” Cool. But here’s what nobody tells you: If your em...see more

Pronto recently raised $25 million in funding, which brings the company to about a $100 million valuation. At first it looks like another startup f...see more

Valentine’s ads usually try too hard, this one didn’t. Spotted JioHotstar and Shaadi.com talking to each other on billboards like old friends across ...see more

POV: I’m walking to my car and there’s a heart sticker on the windshield. For one second my brain went, “Cute, who’s flirting with me in 2026?” I op...see more

I used to think the hardest part of outbound was writing good emails. It’s not. The hardest part is getting a lead list you can actually trust. M...see more

I was scrolling Union Budget coverage and honestly expected the usual noise. Then I saw this billboard by Shaadi.com That is clever 👏🏻 It works ...see more

Outbound gets a lot easier when you stop guessing who’s ready to buy. One of the cleanest signals I’ve used: hiring spikes. If a company is suddenly...see more

This one honestly made me grin while scrolling. Wendy’s India just dropped a full-on rap + hip hop music video for a burger and it actually works. ...see more

Before you connect any LinkedIn automation tool, run this quick checklist. If it fails, walk away. 1️⃣ Safety you can actually see - “We take safet...see more

Before you connect any LinkedIn automation tool, run this quick checklist. If it fails, walk away. 1️⃣ Safety you can actually see - “We take safet...see more

When you’re handling outreach for multiple clients, you realise very fast that the problem isn’t the work. It’s the way the work is organised. For mo...see more

Every founder wants better ads. But most don’t actually have a creative system, they have chaos. A new idea here. A random UGC clip there. An editor...see more

We book 100+ calls every month using a simple outbound system that takes less than 30 minutes a day. After running a personal branding and lead gener...see more

Marketing Lesson from TrueBasics: Curiosity + Quality = Loyalty Attention: TrueBasics grabs your eye with a simple, clever hook, the steel scoop. It’...see more

My mornings used to start with a different kind of headache. I was using a Linkedin tool to manage my outreach but its "unified" inbox was a mess. C...see more

#ad I've noticed a shift in advertising lately. Gone are the days of just shouting product features at you. Now, the most effective campaigns fee...see more

I’ve seen Imtiaz Ali tell stories through cinema. Now I’m watching him tell one through sound. And not on a film set, but inside a sound lab. With t...see more

Running a business is fun… Until your feet give up before your brain does. A few weeks ago, I realised I was pushing through 12-hour days in shoes cl...see more

Most #ad fade into the background, this one rooted itself in the city. The World Environment Day campaign by bigbasket didn’t just celebrate sustaina...see more

Most lead gen tools promise results. But they forget the one thing that actually matters: Relevance. You can scrape 1000s of leads, But if 80% don’t...see more

You’ve seen the AI Toy Box trend on your feed - but what if you could actually step into one? That’s exactly what Ather Energy did. At Nexus Mall, B...see more

Why is it so hard to find a good laptop bag? I asked myself this every time I scrolled through endless options online. Some looked great but lacked ...see more

“Spam? Scam? Or an important call?” We’ve all been there, debating whether to pick up an unknown number. Truecaller’s latest ad hits way too close t...see more

I feel like most tech brands love to overcomplicate things. Every new product is revolutionary, and every other brand wants to own the narrative that...see more

While every other brand at the Mahakumbh stuck to the same old formula, Safe, predictable ads that looked like copies of each other, Shaadi.com did ...see more

I’ve often noticed how language can become a barrier to technology adoption. This could stem from a lack of familiarity with English or, in some cas...see more

Apparently, staring at spreadsheets seven days a week is the real measure of productivity. Who needs love when you can work nonstop, right? But if y...see more