Avani Rathore

When I was at ShareChat, I saw first-hand the power of regional languages and communities, something we often overlook in the metro-driven story - Th...see more

Everyone is talking about it, so obviously this can’t be a typo. Turns out Xiaomi is back with their bold marketing. I mean, the guts to compare Xi...see more

I’ve designed UI for multiple applications, so when I recently opened Paytm, I was shook - They’ve completely revamped the interface. Clean, seamle...see more

While global giants sit on their legacy, new-age brands are running with innovation—and catching up fast. Consumer preferences have shifted - From b...see more

I often complain about people posting every cricket highlight on LinkedIn, but… This weekend, as everyone was glued to their screens for the return ...see more

What CV points help build a strong profile before joining MBA—it's not courses or certifications - It’s case competitions and corporate programs. Y...see more

If you're an iPhone user, you will definitely relate to this struggle - UNKNOWN CALLS! First, I silenced unknown calls. Then I started missing del...see more

Indian brands are taking on global giants head-on! I recently met Shantanu Deshpande, founder of Bombay Shaving Company and he said - Their products...see more

A CEO is giving away ₹50,000 for just one comment on LinkedIn. If only my professors had rewarded me like this for class participation in MBA. Turn...see more

I became a marketer by accident. One LinkedIn post led to another. One lead turned into many. And before I knew it, I was working alongside CMOs, ma...see more

What’s louder than the music at a concert? The discomfort from that one long stare, the hand brushing past you that makes you sidestep. Concerts ar...see more

Bengaluru, you’ve done it again! My friend sent me this from Nexus Mall, saying it instantly reminded her of our office rant breaks. A whole Durofl...see more

We often think about fasting as just “not eating," but we rarely consider how the world around us, especially digital, can make it harder. Just notic...see more

#partnership Just as I was tired of scrolling past billboards, another one popped up. But this one made me look twice… At first glance, it felt more...see more

Life’s been so busy, I hardly think about college anymore. But this post hit me with a wave of nostalgia—taking me right back to late-night Maggi run...see more

I once went to a jewellery store with a friend who was searching for a wedding gift. She found something—but more importantly, I walked out with a ...see more

You might be lost in life or in love, but you can’t get lost at Kumbh… ...we’ll take care of both. That’s probably what the Shaadi.com team thought...see more

The reality of “I want to join BCG/McKinsey/Bain for a good exit into PEVC (Private Equity, Venture Capital).” PEVC is one of the most sought-after ...see more

SMFG India Credit proves that CSR can actually make a real impact. What an outstanding achievement for animal welfare. Kudos to the team!

Bose: “We have the best sound quality.” Noise: “We have the best designs for Indian consumer.” Bose: “Can we combine the two?” Noise: “Say no more. Le...see more

After OpenAI, Apple is also updating its logo—from one bite on the apple to two bites… Because Xiaomi just bit them hard with this print ad. Low pri...see more

Endless crowds. Endless shifts under the sun! That’s the reality for police officers at Kumbh. I hadn’t thought much about it—until I saw this video...see more

“Kumbh mein bichhadna” is nothing new. But this brand turned it into moment marketing—before it even became a buzzword! Fevicol spotted an opportunit...see more

Writing “Premi Video” on a “blue” background and putting it on a billboard takes guts. Great job guys! 😂 Prime Video & Amazon MGM Studios

Do you remember the time before social media, when bulletin boards were the only source of information in college? In fact, there used to be competit...see more

This Indian brand made an ad featuring Koreans—and no, they’re not promoting noodles. I usually don’t share ads because, well, why promote the brand...see more

Gukesh: “Everyone wants to touch my trophy. You can too.” Viswanathan Anand: “Mere pas 5 hain.” Who would’ve imagined this exchange between two legen...see more

Samay Raina should be declared the next “Desh ka Namak.” He is everywhere. Literally. Who would have thought of a crossover between the face of Ind...see more

My 80-year-old nani is a doctor who travels solo—she has visited more countries than my entire family combined. She has had firsthand experience of h...see more

Do only corporate employees need the best gadgets? While we’re upgrading laptops and phones for WFH setups, let’s spare a moment to appreciate how ...see more

No wonder India is leading the creator economy worldwide (projected $3.9 Bn by 2030) - YouTube CEO Neal Mohan even called creators the “next-genera...see more

Salaried professional are working for others (guess who) half the time. Working chhodo, leisure bhi unka🍿- As soon as your paycheck comes, there’s ...see more

“Darwaza todo!” Our generation grew up hearing this iconic line, followed by ACP Pradyuman cracking impossible cases. And now? He’s inspecting… spe...see more

“Ho Ho Ho!” ❌ “Horn de bhai, ghus mat!” ✅ Santa making deliveries through Delhi traffic on a Bullet? Reindeer be like, “Delhi pollution is not f...see more

LinkedIn ka sahi upyog koi inse seekhe, seekhe inse! (cue: Chatur from 3 Idiots) Puneet Gupta ki LinkedIn activity ne finally unke employees ka bhi ...see more

Chaaro taraf kohra hi kohra… This was my first thought seeing this billboard, “chaaro taraf cake hi cake!” Have you ever been so fixated on somethi...see more

YesMadam released a statement clarifying that no employees were fired—they were simply given a break to reset. They also introduced India’s first De...see more

Companies look for hardworking people on Naukri.com, yet they've launched a series called "𝘏𝘢𝘳𝘥𝘭𝘺 𝘞𝘰𝘳𝘬𝘪𝘯𝘨." What are they thinking? How...see more

The hustle is real, but so is burnout. Sometimes, stepping back from the grind isn’t about stopping, it’s about seeing the bigger picture. Life h...see more

CV is crucial for consulting roles. Sharing key tips that helped me land McKinsey and BCG shortlists - → 𝘔𝘢𝘴𝘵𝘦𝘳 𝘊𝘝: Document all your achiev...see more

CV is crucial for consulting roles. Sharing key tips that helped me land McKinsey and BCG shortlists - → 𝘔𝘢𝘴𝘵𝘦𝘳 𝘊𝘝: Document all your achiev...see more

“...Every obstacle becomes a stepping stone,” said Gautam Adani - reflecting on three defining challenges in their history at a recent event: 1. �...see more

“I’m not interested yar, mujhe sunna hi nahi hai” This line always gives Rowdies (TVF) flashback and this video took me back to the real Roadies. I...see more

I was attending a wedding a few days back. As usual, we were running super late and -  There was no time for a hair wash, and none of us had dry sh...see more

I've been a "chashmish" forever, but most of my pictures are without one. I would ditch them for parties and functions because they didn't go with the...see more

3 Uno reverse moves we witnessed this week - 1. People do jobs to make money, but now companies are making money by giving jobs. 2. Marketing has ...see more

Case-solving was the most critical part of cracking BCG - How to approach a case interview, step-by-step with example - 1.⁠ ⁠𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐭𝐚�...see more

This brand was giving free massages to people who missed Diljit tickets, and I want to tell them—mujhe phir se Coldplay tickets nahi mile! I saw thi...see more

Since I left the corporate world, I’ve been juggling multiple roles—entrepreneur, freelancer, visiting faculty, speaker, and content creator.      Sta...see more

Marketing has become wild. Does it make sense for a fintech company to make a song to promote themselves?   I came across this song—“Kaisa Yeh Safar”—...see more

3 things we can learn from this episode - 1. 2. 3. What’s the fourth? Netflix Netflix India

Ganji Chudail brand campaigns digest hi kar rhi thi aur in logo ne cat memes se TV ad bana dia - Crypto world mei Dogecoin ne dog integration kia an...see more

“𝘞𝘩𝘺 𝘥𝘰 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘴𝘸𝘪𝘵𝘤𝘩 𝘺𝘰𝘶𝘳 𝘫𝘰𝘣?” is the most risky question asked in interviews. How to answer it without sounding neg...see more

10-minute delivery for food, groceries, essentials and medicines is great! But what we actually need in 10 minutes is - 1. Ambulance 2. Police 3....see more

IITs now offer management courses. IIMs now offer Business Analytics courses. These shifts highlight the rising value of business intelligence and d...see more

Just when you thought e-newspapers would replace print, Mixed Reality is breathing new life into physical ads. A friend sent me this festive Dabur In...see more

In today’s age of social media, fear sells, and fear-mongering is the easiest way to promote a health-related product. However, this smart marketing—...see more

Every interviewer will surely ask this question - “𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯𝘺 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘮𝘦?” - Don't ask generic questions, and d...see more

Success in CAT boils down to speed and precision—multiple sections, limited time. Trading is no different, especially for scalpers and day traders - ...see more

Can’t get over how fun Swiggy Instamart’s new Navratri campaign is—Falguni Pathak being 'invisible' until Navratri starts! Such a clever way to play ...see more

Boston Consulting Group (BCG) and McKinsey & Company are two of the world's most popular consulting firms and top job destinations for those looking t...see more

I recently shared my experiences of cleanliness issues with airlines and Indigo responded with this - I received a call from their corporate headqua...see more

Networking is often seen as a key success driver, especially in the MBA world. But how does one network effectively? Does sending cold DMs in bulk or...see more

Delighted to share that I’m receiving the “Iconic Creator of the Year” Award, and we’ve crossed 50k in 4 months. We made it to the top 50 creators in...see more

"Sab last minute yad ata hai." - - My parents, every time I'd tell them I need chart paper or maps the night before school—when shops have closed. ...see more

Job market has evolved—traditional job hunt strategies should too. Resume alone isn't enough. Sharing sure-shot ways to keep up and improve your job s...see more

Modaks in seconds? Yes, please! 🤓 This Ganesh Chaturthi, I discovered this game changer at Carter Road. Swiggy Instamart ’s Insta-modak machine is o...see more

I love apps with a simplified user interface—I always prioritize it when designing wireframes. Kudos to ABCD Aditya Birla Capital for winning the Bes...see more

Back in school, I remember how my parents used to constantly tell me to read the newspaper - Honestly, it looked so text-heavy and monotonous, I coul...see more

After Dell, Cisco has confirmed thousands of layoffs. India won’t be immune to AI disruption as per the latest Economic Survey - Some sectors will s...see more

Case-solving was the most critical part of cracking BCG. How to approach a case interview, step-by-step with example - 1. 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐭𝐚𝐭𝐞𝐦...see more

Converting IIM Calcutta was one of the happiest moments of my life - the next big thing was their 25 Lakhs fee. Top Indian MBA colleges typically ch...see more

I began investing in the stock market at age 21, right after my first job. It can be daunting, especially identifying the right opportunities and sta...see more