Ayush Raj

𝗜𝘁’𝘀 𝗮 𝘄𝗿𝗮𝗽! I’ve officially completed my marketing internship at Wow! Momo, and what a ride it has been! Over the last couple of months, I had the incredible opportunity to work on a project that was both challenging and exciting, building a standardized New Store Opening (NSO) Playbook across all store formats for WOW! Momo and its sub-brands. From malls to high streets, tech parks to kiosks, I dove deep into understanding how location, audience, and format shape brand experiences. My role involved: · Researching store-specific nuances. · Describing and designing communication collateral and in-store branding. · Planning outreach strategies for new cities. · Crafting a "Wow Eats" plan to engage food lovers at every touchpoint. · Beyond this, I also worked on influencer marketing for WOW Kulfi. More than just a project — this was a crash course in the real-world dynamics of QSR marketing. I visited multiple store formats, spoke to on-ground teams, observed operations closely, and truly saw how the magic of marketing translates into customer experience. The learning? Immense. The growth? Tangible. The connections? Priceless. I’m incredibly grateful to everyone who made this journey worthwhile: A big thank you to my mentor Shiv Bhasin (General Marketing Manager - West), and Stanle Pallipadan, Pradeep Sawant, and Tejas Dabke, your support, collaboration, and encouragement meant a lot throughout my time here. And lastly, thank you to WOW Momo for giving me the platform to bring ideas to life, take ownership, and grow both personally and professionally. On to the next adventure, with a head full of learnings and a heart full of gratitude. 💛 #internship #marketing #WowMomo #QSR #learningbydoing #storebranding #newstoreopening #marketingstrategy #gratitude #growthjourney #Mba #IMIBhubaneswar #NSO #newlearning #corporatelife #opportunities

Hey Connections! I am thrilled to share that I have started a new position as an ATL Marketing Intern at Wow! Momo in Mumbai. This opportunity presents a dynamic learning experience, filled with challenges that I am eager to tackle with knowledge, skills, and innovative solutions. Looking forward to gaining valuable insights and contributing to the brand's growth! IMI, Bhubaneswar Wow! Momo #Internship #WowMomo #Learning #Growth

𝗙𝗿𝗼𝗺 𝗦𝘁𝗼𝗿𝗲 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝘁𝗼 𝗦𝘁𝗮𝗴𝗲 𝗟𝗶𝗴𝗵𝘁𝘀 — Wrapping Up 1st Year as a PGDM Student & My Internship Journey 🎓 As I near the completion of my ATL Marketing Internship at Wow! Momo, I’m filled with gratitude for the hands-on learning and real-world exposure this experience offered. During my time at Wow! Momo, I had the opportunity to: ⚫️ Build a format-specific New Store Opening (NSO) Playbook — designing ATL strategies across malls, kiosks, tech parks, and high streets. ⚫️ Craft launch frameworks to enhance brand visibility, footfall, and consumer recall. ⚫️ Understand how a leading QSR brand aligns marketing with operational excellence for pan-India expansion. This internship gave me a deeper understanding of F&B marketing, customer behavior, and the power of location-based brand strategy. 🎓 PGDM - 1st Year at IMI, Bhubaneswar has been equally enriching: ✅ Strengthened technical skills in Excel, PowerPoint, and data storytelling. ✅ Completed the Meta Marketing Analytics Course, building data-led brand thinking. ✅ Conducted SKU-based research projects for small-format grocery retail. ✅ Collaborated with business leaders as part of IMI Bhubaneswar Management Conclave hosted by the Marketing Club. ✅ Co-operated as part of the Media, PR & Branding (MPR&B) team, enhancing IMI’s digital presence through content strategy and social media campaigns ✅ Hosted a virtual inter-college event for the EBSB Club, highlighting the traditions of Odisha & Maharashtra through games and a case competition. ✅ Represented IMI in sports tournaments at XLRI Jamshedpur ,Xavier Institute of Management(XIM Bhubaneswar) , Birla Global University and on home turf. ✅ Appointed Campus Ambassador for Alcheringa, IIT Guwahati – Northeast India’s largest cultural fest. ✅ Core organizing team for Phronesis, IMI’s flagship fest — handling operations and outreach. ✅ Continued my passion for music — writing and performing original tracks during campus events. From brand decks to sports fields, conclave coordination to cultural collaboration — this year has taught me resilience, ownership, and creative execution. Lastly I would like to thank my mentors, faculty members, my family & friends for supporting me through out this journey. Excited for what lies ahead as I carry these learnings forward 💼 #MBAInternship #WowMomo #ATLMArketing #IMIBhubaneswar #Year1WrapUp #NSOPlaybook #QSRIndia #MetaAnalytics #EBSBClub #CampusLeadership #FMCGStrategy #MarketingClub #ArtistInMBA #MPR #Colosseum #InternshipLearnings #StoreLaunches #MarketingExecution #CaseToCampaign #MBAJourney