CA Kapil Gupta

“Ek cheez hai jo hum ignore kar dete hain…” We celebrate stock returns. But forget the layer beneath. Let’s say: ₹10,000 invested in a global compa...see more

A simple thought came from a normal conversation Why does real estate feel so heavy at the start A friend said he is okay to invest But not okay to ...see more

Network fast hona alag baat hai… Par har jagah chalna hi asli baat hai. And that’s where things are starting to shift Vodafone Idea Limited 5G is ex...see more

Petrol prices are something else right now. I've started thinking twice before taking the car out. Combining errands. Skipping trips I'd normally no...see more

Sometimes the most meaningful business developments don’t make loud headlines. Elitecon International, a BSE-listed company, has secured an export co...see more

I might be late to the conversation, but the adidas T20 jersey reveal completely took over my feed. And honestly, they deserved every bit of that att...see more

Today my feed was full of year-end finance noise and then suddenly… The Wendy's Company India dropped a video that woke me up better than my morning c...see more

I saw something this week that reminded me how fast habits change when culture and timing meet. I watched a creator try matcha again after joking abo...see more

BlockSeBlock is starting a Live Blockchain Training Program on the 16th, and I feel many people will find real value in it. I got a chance to try an ...see more

I don't download apps easily. Too many options, too many promises. But Matiks celebrating User like family convinced me. Downloaded. Ready to commi...see more

Some ideas stay in your mind for years until one day you laugh at how wrong they were. Since childhood I heard many strange things about women. Peopl...see more

I had been thinking about upgrading my car for nearly a year, but work kept me too occupied to actually go out and explore. I knew I wanted something ...see more

Ever seen a brand steal a scene without even trying? Shaadi.com did that in Family Man Season 3. JK is on a date. His profile says FWB. Everyone kno...see more

Divine Hindu did something very rare. They organised a belief that millions already lived every day. They moved from a small seed round of 1.56 crore...see more

Tried explaining protein to my parents. They thought I’m asking them to join the gym. A few days back, I was trying to convince my parents to include...see more

Ever wondered why some beauty brands trend for a season, but a few turn into real businesses? Beauty People Cosmetics is one of the brands that is no...see more

#collaborationwithhirist Only in Hyderabad can a billboard start a food debate and a career discussion at the same time. I was driving near Gachibow...see more

Paying EMIs always felt like that one monthly reminder that money is leaving my account and nothing good is coming back. I never thought there could ...see more

𝐀𝐛 𝐭𝐨 𝐡𝐢𝐫𝐢𝐧𝐠 𝐤𝐞 𝐥𝐢𝐲𝐞 𝐛𝐡𝐢 𝐫𝐨𝐚𝐝 𝐬𝐡𝐨𝐰 𝐜𝐡𝐚𝐥 𝐫𝐡𝐚 𝐡𝐚𝐢 Ab job milne ke liye bhi road pe utarna pad raha hai… and I tho...see more

Every group has that one friend who turns every expense into a saving. Cheaper flights, discount codes, cashback tricks - they’re practically born wit...see more

The only person who questions my supplements more than me is my mom. Every time I visit home, she asks the same thing “Gym jao theek hai, but make su...see more

Just saw that MakeMyTrip's Travel Ka Muhurat Sale is LIVE. Most campaigns talk about offers and discounts. While this sale does that too quite well - ...see more

What if the real horror isn’t the ghost… but your own mind? 👀 Is Kenny haunted, hallucinating — or both? 👻 This is what happens when you binge Jio...see more

My trading mentor always says control what you can control. Cannot control markets but can control costs. This Stoxkart equity plan lets you do ex...see more

What I love about CoinSwitch’s campaign isn’t just the timing: It’s how they turned regret into relatability. While every brand is shouting “festiv...see more

I have always believed that if something is affordable, it cannot be good enough. Somewhere, we all carry that thought. We connect higher price with ...see more

It’s not every day you see a brand use a newspaper to make people smile. In today’s digital world, Zouk ’s new print campaign felt like a breath of fr...see more

This Diwali, I realised my family has always gifted the usual sweets and clothes. They make everyone smile, but the joy lasts only a little while. I ...see more

Growing up, I always saw my mother’s gold jewellery kept locked in the almirah. It was brought out only for weddings or festivals, never for daily lif...see more

We all cheer when Ravan burns outside, but the tougher battle is with the one inside us - self doubt, procrastination, anger. In finance, losses can ...see more

After my CA, I went to appear for the CAT exam with hopes of pursuing an MBA. When I attempted the first test, the result gave me confidence. I sc...see more

We needed a bigger car after my second child was born. With parents visiting often, space became a problem. A Toyota Innova Crysta was on my mind, but...see more

There was a time when finance was all about books, classrooms and long lectures. Serious faces, heavy notes and very little fun. But last week at Mit...see more

HYPHEN is a brand that truly puts its customers first. Here’s an example 👇 🟡 After launching their lip balm, Hyphen received feedback from users a...see more

I got a pre-delivery inspection report from CARS24 and, along with it… a bundle of ₹50,000 currency notes. Fake ones, of course. But what a marketing...see more

At this point, Ajay Devgn doesn’t feel like just a celebrity in Instamart videos. He is a face of Quick India Movement absurd ads. First, he was doi...see more

The first time I got a paycheck, I thought the smartest move was to keep chasing higher income. Work harder, earn more, repeat. But over time, I rea...see more

Premium Feel ≠ Premium Price As a finance professional, I always believed: premium feel only comes with a premium price. And honestly, the beauty ind...see more

Lodhi Garden has always been Delhi’s unofficial HQ for couples. Aur ab Shaadi.com ne next level kar diya, picnic blanket pe one-liner daal ke singles...see more

Someone posted about CashKaro.com’s latest ad on LinkedIn today and honestly, I had to stop scrolling for a second. It was so hilarious and so bizar...see more

A friend once asked me, “Mere mutual funds theek chal rahe hain na?” The truth was, he had good funds. But he was missing out on better ones. As a CA...see more

When I started my CA journey, I always thought finance ends with audits, taxation and valuations. But then I got curious about Venture Capital and Ang...see more

Growing up, my sister often heard people ask, "Can you drive?" Some friends, relatives, even strangers on the street.   She never let it stop her. Eve...see more

When was the last time a newspaper made you smile before even opening it? When a fictional newsroom lands on the front page of the country’s biggest ...see more

For years, Jawa and Yezdi stirred our hearts but broke our budgets. The love was there, the money wasn’t. Now with GST 2.0, the tax has dropped from ...see more

As a CA, I’ve always believed numbers tell the real story. And sometimes, they’re shocking. 🍟 Junk food = 5% GST 💊 Medicines & hospital treatments ...see more

Last weekend, I was heading to a client meeting when a huge billboard made me pause. It looked like it was falling, but it was announcing the Grand Sh...see more

Recently, I was advising a client who was about to make a big purchase decision. He had already set his mind on an option because of the hype around i...see more

“Salary toh theek hai… par har mahine paisa sirf interest khata ja raha hai.” A friend had said this to me one night His face had that mix of thakan ...see more

A few days back, while going through some reports for a client, one thought struck me. We spend hours planning our finances, tracking every expense, ...see more

At a café recently, I overheard a group of college students discussing how “powerful” the Thar feels to drive. Their excitement was contagious, but de...see more

When we were kids, Raksha Bandhan meant fighting over chocolates and saving our favourite ones from each other. As we grew up, the fights became fewer...see more

Being a CA, I usually end up giving my sister the most “safe” gift on Rakhi – a simple money transfer. This year, she said – “Bhai, kuch meetha bhi ho...see more

He never held me back. He just held my bag. Zouk’s new Raksha Bandhan film really made me pause. I always thought support meant big actions or standi...see more

“He never held me back. He just held my bag.” That’s the message at the heart of our new Raksha Bandhan film. Traditionally, brothers have been seen ...see more

I always wanted to become a CA. And after years of effort, I did. But during this journey, I met so many bright students who could not clear it, not ...see more

After becoming a CA, I thought now life will finally chill. So I joined the gym to finally focus on myself. Morning workouts, clean eating, discipli...see more

Some things just make you stop, even in the middle of a busy day. I was walking through Prithviraj Lane near Khan Market when I saw this wall. At fir...see more

Tried Mative’s Horizon Buds. Honestly, I didn’t expect much. But I got this, and this is amazing. Sound is clean. Mic is sharp. No drop in Zoom calls...see more

As a CA, I get to see many businesses from the inside. Some impress with numbers. Some with ideas. And some with heart. PALMONAS is one of them. It ...see more

Beard care becomes a real challenge during the monsoon. The humidity causes frizz, makes the skin underneath itchy, and leads to rough, patchy growth...see more

A monkey entered the office and started rapping. Not random. He just knew he was at InstaAstro. And here, you don’t hold back, you show up fully. ...see more

As a CA, I have always tried to explain new-age finance tools to my parents. A while back, when I told them I had booked an FD through a platform (no...see more

हर साल जगन्नाथ रथ यात्रा में लाखों श्रद्धालु पहुंचते हैं। लेकिन इस बार, कुछ अलग था। कुछ बेहद सुंदर। Not just rituals and celebration - but a quiet re...see more

AI That Understands Your Team loopnote Meet doesn’t just transcribe words. It understands intent. 🎯 What was said 🎯 What actually matters 🎯 What n...see more

As a CA, numbers are second nature to me - but every now and then, I come across a story where the numbers don’t just look good... they feel right. W...see more

“Suspended for a week just because I said NO to work on weekends.” I came across this post on social media & it hit me HARD! I used to believe, late...see more

The successful unveil of the Harrier.ev – India’s most powerful, capable, and intelligent SUV – redefines what an electric SUV can be and do. With its...see more

India ka future… Indian Institute of Technology, Kanpur ke labs se nikal raha hai. From agritech fields to aerospace skies, and defence innovations ...see more

Big news in the investing world and a proud moment for India’s fintech space. PowerUp Money has just raised $7.1M in seed funding, backed by India’s...see more

Feedcoyote helps you build something bigger. Because you’re not here for gigs You’re here for growth. Inside? 👥 Creators collab and pass leads. �...see more

A Delhi techie used the right skills + smart career moves and scaled from ₹5.5 LPA to ₹45 LPA in just 1 year. One thing is clear, with the right skil...see more

If we keep handing out freebies like ₹2,500/month without asking tough questions…what happens to self-growth, education, or accountability? What happ...see more

India is now the 4th largest economy in the world 🇮🇳 We’ve got talent. We’ve got ambition. A proud milestone and a reminder of what’s possible whe...see more

From Literacy to Livelihoods... Mizoram has made history as India’s first fully literate state, a proud moment that reminds us how far education can ...see more

50 certificates. 10 medals. Still jobless. It’s not a lack of effort. It’s a lack of alignment. This is where tools like topmate.io become game-change...see more

Way to go guys, Licious   This is huge. Razorpay you guys nailed it with this initiative to spotlight the brands that have solved our day-to-day live...see more

Breaking News topmate.io just changed Sonu’s destiny. While the world’s still shocked that the Vishal Mega Mart security guard exam is harder to crac...see more

BREAKING CAREER UPDATE Infosys: You’re laid off. Microsoft: You’re laid off. Vishal Mega Mart: You’re hired... as the Chief Entrance Guard When Big...see more

“If we had $533 million, we’d fight” These words from BYJU’S co-founder Divya Gokulnath are more than just a headline they’re a reminder that even th...see more

Dear Ankur Warikoo, Thanks for sharing your 12th marksheet again this board season, at this point, I think I’ve seen your result more than my own! B...see more

I’m a Chartered Accountant — went to Lenskart.com just to buy specs, but walked out with a solid financial case study instead. As someone who lives ...see more

I used to pick mutual funds the way most of us do: Google a bit, ask a few friends for recommendations, go with my gut… and then just hope for the be...see more

AstroTalk reported 99.99 cr profit for FY 2024. The above result is an example of an universal truth. “We should focus on the present and not be wo...see more