How WachMe used anchors to reach HR professionals and CXOs on LinkedIn — turning AI creator targeting and a performance-based model into real B2B traction.
WachMe's GPS-enabled kids' smartwatch had proven consumer appeal — but one channel was completely untapped.
Companies routinely gift employees and clients. A premium kids' safety watch was a natural fit for HR teams looking to give something meaningful. The ask: reach HR heads, CXOs, and procurement managers on LinkedIn — before Diwali.
First influencer campaign. Budget constraints. No prior playbook.
anchors handled the full playbook — from finding the right creator to making sure the budget was never wasted.
anchors' AI surfaced an HR professional with 80k followers whose audience was dense with corporate decision-makers — not just a large following. The match was on audience composition, not vanity metrics.
Creator brief focused on the "gift for families" angle — contextualising WachMe as a thoughtful, premium corporate gift with real emotional value. Professional tone. Human story.
Image + text posts in a personal, professional tone that blend naturally into a corporate LinkedIn feed — the highest-performing format on the platform.
WachMe only paid for verified delivery. A built-in safety cap kept the final CPM well below projections — even as campaign demand nearly doubled the initial budget.
B2B gifting decisions are made in a professional mindset. LinkedIn is where that mindset lives.
"LinkedIn creators speak to audiences who are already in a professional mindset. That's exactly where corporate gifting decisions get made."
— anchors Campaign Strategy
All from just 1 post by 1 influencer — in 3 days.
Expected impressions: 30,000
Actual result: 4× the projection
Safety cap kept costs low even as demand nearly doubled the initial budget.
WachMe demonstrated a repeatable playbook — not just a one-time result.
anchors makes it accessible without enterprise budgets. Consumer products with a corporate gifting angle have a viable channel they haven't used yet.
anchors' AI creator matching delivers exactly that — finding creators whose followers are HR-heavy and decision-maker-rich.
It lands with authority, not aspiration. B2B buyers trust peers on LinkedIn more than polished brand ads.
Results or credits — never wasted spend. Brands like WachMe can test a new channel confidently and scale what works.
See how anchors helps brands reach decision-makers on LinkedIn — without the guesswork, without agency overhead.