Disha Sharma

The Coca-Cola Company - Cola's #ShareaCoke' campaign increased sales by 2% in the US - after a decade of decline. Here's the strategy behind one of the most studied campaigns in history. They didn't change the product. They didn't change the price. They changed one word on the packaging - and reversed 10 years of declining sales. The Coca-Cola Company - Cola hadn't grown in the US market in over #10years. Not for lack of trying. Not for lack of budget - they spend $4 billion per year on advertising. Then in 2011, an Australian agency suggested something simple: Put people's names on the cans. The results: → Sales increased 2% in the US - the first growth in a decade → 500,000 photos shared on social media with the hashtag → 150 million personalised bottles sold in the US alone → The campaign ran in 80+ countries For a brand with $4 billion in annual ad spend: The winning idea wasn't a media buy. It was a ₹0 insight about human psychology: People don't want to feel like a demographic. They want to feel like a person. The lesson for every brand: #Personalisation isn't a CRM feature. It's a philosophy. The question isn't "how do we reach more people?" The question is "how do we make each person feel like we made this for them?" The brands that win in the next decade won't be the ones with the biggest budgets. They'll be the ones that make the customer feel seen. Not tracked. Not targeted. Seen. Name that one brand that's made you feel genuinely seen as a customer - not just targeted?  #cocacola #shareacoke #consumerpsychology

✨ Grateful, Growing & Fully Invested ✨ Every professional chapter shapes us - sometimes in big leaps, and often in the quiet moments between planning and doing. Joining SLnko Energy as Marketing Manager has been one of those chapters where each day feels purpose-driven. From the very first brainstorm to the execution for the organisation, I’ve had the privilege of turning ideas into impact - building connections, crafting experiences, and representing our brand with intention on national and international platforms. What makes this journey truly rewarding is the guidance and support I’ve received along the way. A heartfelt thank you to Deepak Manodi Sir - your mentorship, clarity, and trust have made learning feel not just natural but exciting as well. Your leadership shows that growth isn’t about perfection - it’s about progress with purpose. I’m here to learn, to execute, to push boundaries, and to contribute to something bigger. And I’m genuinely excited for what lies ahead - both in the work we do for the organisation and in the growth it fuels within me. Here’s to curiosity, commitment, and creating work that matters. 🚀 Onwards, with purpose. 🌱✨

What is the greatest advice you have received in life? I've been fortunate to glean wisdom from various resources around me but wasn't sure about if those are meant for me. Recently, while immersing myself in the intricacies of business operations, a startup CEO shared her favourite one : "Always prioritize being there for yourself, regardless of life's twists and turns." This emphasis on self-investment struck a chord within me, highlighting the importance of nurturing one's own well-being amidst the demands of entrepreneurship. Life's journey varies for each individual, as every person possesses unique experiences and perspectives. However, amidst the hustle and pursuit of success, certain fundamental truths remain constant, guiding us on our path to growth and achievement. Here comes my favourite - "Always choose to act according to your principles and not according to your thoughts " PS: In the middle of a negotiation.