Harshita Agarwal

Airport trays are out. Coffee trays are in. Creators are turning takeaway trays into chic little flatlays: Glosses. Earphones. Iced lattes. Sunglasses. It’s café-core meets curated clutter. Low-lift, high-aesthetic. And brands are catching on. Social feeds are in a ‘soft lifestyle’ era. Less product studio, more everyday realness. And this trend fits right in! Here’s how brands can ride the wave: → Jewellery: Style dainty pieces with lattes & pastry for a luxe-but-casual look → Skincare: Spotlight minis, bag staples, or a post-gym refresh set → Wellness: Add scent rollers, mood cards or affirmations on the trays → Fashion: Create branded trays, cups, or napkins at your next café pop-up Everyday objects are becoming aesthetic stages. And trays are the trend du jour Simple. Visual. Totally DIY-able. So, do you think this one’s going to stick? Or just another fleeting aesthetic? --- Like this? Follow for more Hi, I’m Harshita - I decode all things social: trends, strategy & growth #MarketingTrends #BrandStrategy #UGCTrends #ContentMarketing

Today’s content isn’t just about the product. It’s about the world around it, and the thinking behind it. Brands aren’t just saying “buy this” anymore. They’re showing us where it belongs. I believe, the best content now does two things: →  Places the product inside real-life moments → Reveals the thinking behind what we’re seeing It’s the rise of Context-Core content, where placement is strategy, and process is part of the pitch. So I rounded up 7 visual formats taking over social right now: → The “Perfect Day” Calendar → Grocery Basket Flatlays → Folder Mockups → Stickered Fruits → Blueprint Breakdowns → Fridge Visuals → Moodboard-in-a-Frame Each one shows how brands are rethinking storytelling, in-feed. I’ve been seeing them all over my feed and am so into this shift. ✨ What do you think? Which one’s your current fave? 👀 --- Hey, I’m Harshita. I decode all things marketing. If you like trends, campaigns, and strategic POVs, you’ll feel right at home here. Follow for more. 🤎

We may never own a house. But we can get that $24 lip balm that smells like dessert and forget about that for five blissful minutes Let’s be real, the big luxuries? A home. A car. That dreamy holiday? Feel impossibly out of reach right now. (Thanks, cost of living and  housing market crisis 🙃) So we find joy in the little things we can actually afford. A £6 latte on the way to work , a ₹2,000 candle, or an $8 pastry that’s too pretty to eat. It’s not about the cofffee or the gloss or that cute cup. It’s about the pause. The tiny indulgence. The dopamine hit that says, “Sure, the world’s on fire… but at least I have whipped-cream foam” And that? That’s Little Treat Culture. Small luxuries and big business right now. I’ve broken down what it is, why it matters, and how brands can tap into it. So… what’s your go-to little treat? 👀 --- Hey, I’m Harshita. I decode all things marketing. If you like trends, campaigns, and strategic POVs, you’ll feel right at home here. Follow for more. 🤎