Ishaa Malushte

𝗧𝗵𝗶𝘀 ₹𝟴𝗸-𝗮-𝗺𝗼𝗻𝘁𝗵 𝗷𝗼𝗯 𝗶𝘀 𝘀𝘁𝘂𝗱𝗶𝗲𝗱 𝗮𝘁 𝗛𝗮𝗿𝘃𝗮𝗿𝗱. It beats Amazon & FedEx in 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆. And it runs 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗻 𝗔𝗽𝗽, 𝗚𝗣𝗦, 𝗼𝗿 𝗯𝗼𝘀𝘀𝗲𝘀. 130 years. 𝟮 𝗹𝗮𝗸𝗵 𝗹𝘂𝗻𝗰𝗵𝗲𝘀 𝗱𝗮𝗶𝗹𝘆. 𝟵𝟵.𝟵𝟵% 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆. Earning just ₹8–12k a month. 𝗠𝘂𝗺𝗯𝗮𝗶’𝘀 𝗱𝗮𝗯𝗯𝗮𝘄𝗮𝗹𝗮𝘀 aren’t a business. They’re the 𝘑𝘢𝘢𝘯 𝘰𝘧 𝘔𝘶𝘮𝘣𝘢𝘪 ❤️ From one man in 𝟭𝟴𝟵𝟬 to over 5,000 today are: • 𝗦𝘁𝘂𝗱𝗶𝗲𝗱 𝗮𝘁 𝗛𝗮𝗿𝘃𝗮𝗿𝗱, 𝗙𝗼𝗿𝗯𝗲𝘀 • 𝗛𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 𝗣𝗿𝗶𝗻𝗰𝗲 𝗖𝗵𝗮𝗿𝗹𝗲𝘀 • Still operating without tech-powered tracking. Floods, rail delays, heatwaves, nothing stops them. Because in their eyes, 𝗔 𝗹𝗮𝘁𝗲 𝗱𝗮𝗯𝗯𝗮 𝗶𝘀𝗻’𝘁 “𝗗𝗲𝗹𝗮𝘆𝗲𝗱 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆” 𝗜𝘁’𝘀 𝘀𝗼𝗺𝗲𝗼𝗻𝗲’𝘀 𝗵𝘂𝗻𝗴𝗿𝘆 𝘀𝘁𝗼𝗺𝗮𝗰𝗵. 💡 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗶𝘀 𝗠𝗮𝗴𝗶𝗰 1️⃣ 𝗖𝗼𝗹𝗼𝘂𝗿-𝗖𝗼𝗱𝗲𝗱 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 • Pick-up station • Drop station • Building code • Floor number • Delivery man’s ID 2️⃣ 𝗢𝘄𝗻𝗲𝗿 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 Every dabbawala is a part-owner in the cooperative. ❌ Employee Mindset ✅ It’s my Customer Mindset. 3️⃣ 𝗖𝗹𝘂𝘀𝘁𝗲𝗿-𝗕𝗮𝘀𝗲𝗱 𝗥𝗼𝘂𝘁𝗶𝗻𝗴   They split Mumbai into small areas Each member knows their patch like the back of their hand. 4️⃣ 𝗧𝗶𝗺𝗲 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘄𝗶𝘁𝗵 𝗧𝗿𝗮𝗶𝗻𝘀 They sync their schedule to the exact minute with Mumbai’s local trains Missing one train means the 𝘄𝗵𝗼𝗹𝗲 𝗰𝗵𝗮𝗶𝗻 𝘀𝘂𝗳𝗳𝗲𝗿𝘀. 5️⃣ 𝗧𝗿𝘂𝘀𝘁 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 Many customers 𝗵𝗮𝗻𝗱 𝗼𝘃𝗲𝗿 𝗵𝗼𝘂𝘀𝗲 𝗸𝗲𝘆𝘀. That level of trust means 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴. 📌 𝗧𝗼 𝘀𝘂𝗺 𝗶𝘁 𝘂𝗽 The ultimate edge isn’t always tech 𝗜𝘁’𝘀 𝗦𝘆𝘀𝘁𝗲𝗺𝘀, 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗧𝗿𝘂𝘀𝘁. 🔄 𝗜𝗳 𝘁𝗵𝗶𝘀 𝘀𝘁𝗼𝗿𝘆 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂: • 𝗥𝗲𝗽𝗼𝘀𝘁 to share Mumbai’s pride with the world. • 𝗙𝗼𝗹𝗹𝗼𝘄 Ishaa Malushte for more   #business & #strategy stories like this. In a city of 2 crore people, they don’t just deliver lunch. 𝙏𝙝𝙚𝙮 𝘿𝙚𝙡𝙞𝙫𝙚𝙧 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 ❤️ #finance #India #casestudy #supplychain #inspiring #MadeinIndia

One Number makes her ‘𝗟𝘂𝗰𝗸𝘆’. The 𝘀𝗮𝗺𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗺𝗮𝗸𝗲𝘀 𝗵𝗶𝗺 ‘𝗜𝗻𝘀𝗲𝗰𝘂𝗿𝗲’. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗱𝗼𝗴𝗹𝗮𝗽𝗮𝗻 𝗼𝗳 𝘀𝗼𝗰𝗶𝗲𝘁𝘆 Shree earns ₹54 LPA. Madhu earns ₹5.4 LPA. Log bolte hain → “𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗺𝗮𝘁𝗰𝗵! 𝗦𝗵𝗲’𝘀 𝘀𝗼 𝗹𝘂𝗰𝗸𝘆.” But… flip the script 🔄 Madhu earns ₹54 LPA. Shree earns ₹5.4 LPA. 𝗦𝘂𝗱𝗱𝗲𝗻𝗹𝘆 → “She could do 𝘣𝘦𝘵𝘵𝘦𝘳.” “He’s using her.” “𝗣𝗼𝘄𝗲𝗿 𝗶𝗺𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗵𝗼 𝗷𝗮𝗮𝘆𝗲𝗴𝗮.” 𝗙𝘂𝗻𝗻𝘆, 𝗶𝘀𝗻’𝘁 𝗶𝘁? Same Salary gap. Same Love story. Bas gender swap, aur puri kahani badal gayi. 𝗧𝗵𝗲 𝗿𝗲𝘀𝗽𝗲𝗰𝘁, 𝘁𝗵𝗲 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀, 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀… All change. We romanticise “𝗵𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝘀.” But we rarely celebrate “𝗦𝗵𝗲 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝘀.” A good man isn’t scared of her success. He celebrates it. He grows with it. 𝗛𝗲 𝗰𝗮𝗹𝗹𝘀 𝗶𝘁 𝙩𝙝𝙚𝙞𝙧 𝘄𝗶𝗻. Love was never meant to be a Balance sheet ❌ It’s a Partnership ✅ And equality ka matlab tabhi hoga… 𝗝𝗮𝗯 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗯𝗵𝗶 𝗘𝗤𝗨𝗔𝗟 𝗵𝗼. 🔁 𝗥𝗲𝗽𝗼𝘀𝘁 if you agree mindsets need to change. 💬 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 have you seen this bias in real life? ➡️ 𝗙𝗼𝗹𝗹𝗼𝘄 Ishaa Malushte for more #finance  #culture & #social commentary with a twist. #mindset #GenZVoices #Equality #Money #linkedin #India

𝗪𝗵𝗼 𝗾𝘂𝗶𝘁𝘀 𝗔𝗜𝗜𝗠𝗦. 𝗤𝘂𝗶𝘁𝘀 𝗜𝗔𝗦. To Start a 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 ⁉️ Someone who’s not chasing “stability” But 𝗜𝗠𝗣𝗔𝗖𝗧 Meet Roman Saini A boy from Rajasthan who rewrote every definition of “𝗦𝗮𝗳𝗲 𝗖𝗮𝗿𝗲𝗲𝗿.” At 𝟮𝟬, he became a doctor. At 𝟮𝟮, an IAS officer. And by 𝟮𝟰 → he walked away from both. To build something the country desperately needed: 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 and 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 → 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 ✅ Because he didn’t want to serve the system. 𝗛𝗲 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝙘𝙝𝙖𝙣𝙜𝙚 𝗶𝘁. So with Gaurav Munjal & Hemesh Singh He co-founded Unacademy in 𝟮𝟬𝟭𝟱. From a YouTube channel... To a ₹𝟮𝟲,𝟬𝟬𝟬 𝗖𝗿 EdTech Giant Backed by SoftBank, Sequoia & Tiger Global. 𝗨𝗻𝗮𝗰𝗮𝗱𝗲𝗺𝘆 wasn’t just built to teach. It was built to transform 𝗵𝗼𝘄 𝗜𝗻𝗱𝗶𝗮 𝗹𝗲𝗮𝗿𝗻𝘀. They didn’t scale by targeting metros. It scaled by solving for 𝗕𝗵𝗮𝗿𝗮𝘁: ✅ 𝗧𝗶𝗲𝗿-𝟮 & 𝗧𝗶𝗲𝗿-𝟯 𝗳𝗼𝗰𝘂𝘀 ✅ Regional language content ✅ 𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 + 𝗟𝗼𝘄-𝗰𝗼𝘀𝘁 𝗽𝗿𝗲𝗽 They didn’t build for the 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲𝗱 𝟭%. They built for the 𝗔𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀. That’s how you turn a startup into a 𝗺𝗮𝘀𝘀 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁. 𝗥𝗼𝗺𝗮𝗻 𝗦𝗮𝗶𝗻𝗶’𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿 𝘁𝗵𝗮𝘁: • Playing safe won’t build a legacy. • Purpose beats pedigree. • Real success is 𝘴𝘦𝘳𝘷𝘪𝘤𝘦, not salary. From 𝗔𝘀𝗽𝗶𝗿𝗮𝗻𝘁 → to 𝗘𝗻𝗮𝗯𝗹𝗲𝗿. From 𝗗𝗼𝗰𝘁𝗼𝗿 → to 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿. He didn’t just crack the system. He chose to 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁 it. 🔁 Repost If this story made you pause… 🔔 Follow Ishaa Malushte for more #startup x #finance stories #IAS #career #EdTech #Business #Motivation #Investing #investmentbanking #education