Jyoti Verma

"But I don’t know what to post every day…” You don’t have to my friend. You can still grow your brand — even on the quiet days. That’s where the Mere Exposure Effect comes in. It’s a psychological rule: → The more people see you, the more they like and trust you. Even if they don’t engage. Even if they don’t know you yet. You just have to keep showing up in the same places, over and over. Here’s how I do it: → I comment daily — not randomly, but strategically → I focus on posts my dream clients already follow → I say something useful every time (not “Great post!”) → I don’t pitch — I just show up Over time, people get curious. They recognize your name. They check your profile. And boom — profile views go up. No posting needed. No viral tricks. Just basic psychology done well. If your content isn’t landing yet, start with familiarity. Be seen before you're heard. P.S. I have pinned my 3-step “commenting plan” that helped me stay top-of-mind, in the comment.

Okay, I’ll post on Monday. Monday is the day when mostly people are active on LinkedIn. Of course yes, who even posts on Sunday? Who the f*ck even opens it on the weekends? Dude, post it first!!! Only then you’ll figure out if people are active, if they're engaging. Without even doing it, you’re presuming. Even take it the other way, If fewer people are active, less noise and more attention to your content. Okay, don’t listen to me. Listen to Jasmin (LinkedIn coach for 3 yrs, Linky Master). And what he says: “Publish a personal story. That’s more authentic, can stand out, and you’ll get more eyeballs.” At the end I would say - The only way to know what works for you is to actually try. [22/66]

Don’t click “more” if you think hooks don’t matter. Because that’s where most posts die. You could write the most helpful thing on LinkedIn… but if your first 3 lines don’t hit? No one clicks. No one reads. No one remembers. That’s the “First 3 Lines” Rule. LinkedIn only shows a small preview. That’s your window to grab attention — or lose it. Here’s a simple structure that works: → Line 1: Hit the pain or make a bold claim Call something out. Start a pattern. Make readers nod. (Eg. “Posting daily but still getting ignored?”) → Line 2: Tease the benefit Give a reason to keep reading. No fluff. Just value. (Eg. “The writing isn’t bad — the opening is.”) → Line 3: Line break Tension. White space. A soft pause before the “click.” That tiny preview decides the post’s Reach. Nail them → People stay. People read. People remember. Miss them → You're invisible. No matter how good the post is. P.S. - Would love to know, how you write a good hook?