Likith S

OYO rebranded to Prism. Genius positioning—or just a distraction play? OYO didn’t just change its name. It changed its story. As marketers, we often treat rebrands like a paint job—new logo, new colors, some hype. But OYO’s shift to Prism is something else. Then: a scrappy “budget travel app.” Now: a spectrum of brands—budget rooms, premium stays, vacation homes, extended stays, even weddings & coworking. Here’s the genius: They didn’t kill OYO. They kept OYO for consumers, and built Prism as the parent “house of brands.” What this teaches us: Rebrands aren’t cosmetic. They’re about expanding the space your brand occupies in people’s minds. And the timing matters: Profitable again (₹200+ Cr in Q1 FY26). Revenues growing double digits. IPO loading at a $7–8B valuation. Do you think Prism can pull off what Airbnb and WeWork couldn’t— scale fast and stay profitable? #Marketing #oyo #riteshagarwal #Business

Most startup founders think funding builds brands. Bindu Jeera just proved distribution can beat funding. ₹570 Cr revenue. Bootstrapped. No VC storytelling. No startup hype. Meanwhile Lahori Zeera scaled through: → Capital → Expansion → Branding → Modern retail aggression And it worked. ₹543 Cr revenue. ₹2,800 Cr valuation. But here’s the real takeaway: One company bought speed. The other built default behavior. That’s why Bindu is dangerous. Because habits scale silently. Just decades of retailer trust and repeat purchase. Most marketers underestimate boring businesses. Until those businesses quietly become ₹500 Cr giants. Same drink. Different empires. Sathya Shankar Megha Shankar Abhishek Bhardwaj FOR MORE MARKETING CONTENT | FOLLOW | LIKITH S #FMCG #BrandStrategy #Marketing #IndianBrands #Business

Learn from Your Mistakes ✨ It's Okay to Lose Sometimes Out of 17 competitive teams, I had the privilege of advancing to Round 4 in a challenging Marketing Case Study Competition held at Presidency University Bangalore during their national-level management fest. While I didn’t make it to the final stages, this journey has been an eye-opener and taught me invaluable lessons 📚. Key Takeaways 🌟: ✅ Professionalism and confidence can make a big difference 🤝. ✅ A small typo error reminded us to always pay attention to the smallest details 📝. ✅ It’s okay to lose sometimes, as long as you learn, grow, and improve 🌱. I am extremely thankful to the judges and panelists Dr. Aurobindo Kiriyakere, Ph.D. 🇮🇳 Dr. Mohan Cherian, Ph.D Dr Akhila Udupa for their valuable feedback, which made this experience even more enriching. My heartfelt gratitude to Presidency University Bangalore for providing this incredible opportunity to participate and learn through the case study competition. Every experience is a stepping stone, and this one has only motivated me to come back stronger and better prepared. 💪 #LearningFromMistakes #MarketingCaseStudy #Gratitude #PersonalGrowth #NeverStopLearning