Nikunj Agarwal

It's back to back wins for D'YAVOL! Just a few weeks ago, D'YAVOL Inception was named the 'Best Overall Scotch' at the New York World Spirits Compet...see more

There is no escape from biryani. When you think of food marketing, it’s usually all the same tropes and trinkets: macro shots of food, ingredient st...see more

I’ve said it before and I’ll say it again: contextual OOH is the way to go in 2025. Here’s another lovely example by Amazon MX Player and Aashram. B...see more

Real Estate ads are usually all the same and most brands fail to cut through the clutter. This ad from Sattva, however, goes beyond the norm by usin...see more

Contextual OOH has been all the rage in 2024, and here’s another good example by Tata AIA Life Insurance. Instead of pushing fear & guilt like life ...see more

First it was groceries. Then iPhones. Then food. But finally, we’ve got 10 minutes delivery for medicines! I think that makes a lot of sense. •⁠ ⁠...see more

It seems CGI ads are here to stay, but even in 2024, I see many brands doing the same old thing: place a giant product against a famous landmark, and ...see more

I don’t often train young creative people but when I do, one of the things I really love talking about is how any idea can be made big or small. You...see more

Stand-out creative is hard to come by, but when it does come along, it’s equally hard to miss. I think the new DaMENSCH ad with Vicky Kaushal is one ...see more