Palak Gupta

A sabziwala just out-marketed half the FMCG brands on your TV. Gupta Ji , a neighborhood vegetable vendor, Mumbai, LoveLocal seller - dropped an AI-g...see more

Sometimes I genuinely feel like resigning from my job. But then reality hits. 3 months notice period. Company policies. Exit formalities. Manager ap...see more

For almost one whole day, people genuinely thought some woman was publicly fighting her bua over a necklace. And honestly, the internet was fully inv...see more

Instamart used grocery products to write a Mother’s Day letter. Instead of designing another emotional ad film with slow piano music and predictabl...see more

A promotion she worked years for. And her brain is thinking, "Is my button gaping?" That’s not vanity. That’s what happens when a small discomfort s...see more

My mom has this habit of eating ice cream standing in the kitchen. Never on the couch. Never with the rest of us. Just two quick bites between cleani...see more

Recently attended Sunidhi Chauhan’s “I Am Home” tour in Delhi, and I’m still smiling like an idiot. Sunidhi was amazing — voice, energy, everything o...see more

KitKat turned its “take a break” line into something physical. They created a wrapper that blocks phone signals. You slide your phone in, and it cuts...see more

“Chidiya udd.” You read that and your brain already started playing the game. Blinkit took a simple childhood game and turned it into an ad. Totaa?...see more

“Outfit so cool, your ex will text.” 6 words. Zero ad spend on copy. 100% of people who saw it, remembered it. magicpin x The Indian Garage Co just...see more

You didn’t plan to go to McDonald’s. The road planned it for you. In Malaysia, a regular crosswalk was redesigned. Yellow stripes turned into fries....see more

Most people don’t skip concerts because they’re not interested. They skip because they’re unsure. I realized this when I saw Gorillaz tickets go li...see more

I didn’t notice Chiraiya because of a trailer. I noticed it because it kept showing up when I wasn’t even looking for it. One random Tuesday night,...see more

The sun is literally roasting you… and Nykaa decided to say it out loud. “Can’t roast you for skipping sunscreen. The Sun’s already doing that.” Sa...see more

“Bhai kal pakka bhej dunga.” That one line has probably delayed more payments than anything else in flat life. Last month, we had a pretty standard...see more

Very few brand launches feel historic. Most launches come and go quietly. But once in a while, a brand does something that instantly makes people pa...see more

I found a coffee cup in my office pantry yesterday that made me laugh out loud. "Coffee: Strong. Love Life: Weak." It was just sitting there. And th...see more

You've been using stale coconut oil your whole life. You just didn't know it. I didn't realize how bad the standard had gotten until I tried somethin...see more

Most billboards scream for attention. This one just hangs backpacks. And somehow… it works better. To promote Abbott Elementary, the brand built a ...see more

Every founder thinks they can beat Swiggy and Zomato. Very few actually try. Rapido just did. They’ve launched Ownly, a standalone food delivery ap...see more

This year’s Holi didn’t happen at home. It happened in another city. Far from family. Just a group of overworked humans who spend most of the year...see more

I was 23 when someone told me my opinions didn't matter yet. "Wait till you have more experience," they said. I stayed quiet that day. But the wor...see more

Last month, my colleague almost declined a promotion. It meant coordinating with another team late evenings. Logging out around 10:30 or sometimes 1...see more

My friend bought a used car last month. The brand was everywhere before the sale. Ads. Follow-ups. An enthusiastic test drive. The moment the keys c...see more

Festive ads usually lie. “Spread love.” “Celebrate togetherness.” “Dil se rang lagao.” Everyone knows half the crowd is stalking one person and avoi...see more

A guy proposed to his crush at a festival yesterday. She said no. Everyone clapped anyway. There was this blue truck parked near the food stalls. Lo...see more

We talk about speed in business. Rarely about speed in emergencies. Six minutes. That’s all it took. A grandmother collapses in Delhi. Family pani...see more

Imagine walking to your car on Valentine’s week. You see a cute pink heart stuck on the door. It says, “Still single?” For two seconds, you think it...see more

Most job applications fail before anyone even opens them. Not because the candidate is bad. Because the application is boring. Someone recently app...see more

Most brands shout. BMW chose to whisper. And somehow that landed harder. I saw this front page and my first reaction wasn’t “nice ad.” It was “why d...see more

Myntra didn’t announce discounts. They staged a public accident. On purpose. 😲 A billboard full of price tags. Then people were invited to literall...see more

Pepsi didn’t launch a new drink. They basically told the cola market it’s been asleep for years. For decades, cola brands gave us two boring options...see more

Ever seen a B2B brand pull off something that made you look twice? Tredence Inc. just did. A massive 3D GOAT in a suit is now staring down Bengalur...see more

Some brands fight for attention. Myntra M-Now literally fed it to people. Myntra pulled off a wild stunt for its first anniversary by installing a ...see more

A groom lost his wedding. MX Player gained free marketing. The newspaper published a wild headline about a groom dancing to Choli Ke Peeche… and app...see more

The parchi in the video is more than a note. It’s every parent’s way of holding onto confidence in an unfamiliar space. ❤️ Watching the couple strugg...see more

Khushiyon ke pal chhote sahi, par dil ko gehra sukoon de jaate hain; Kabhi-kabhi ek chhoti si cheez bhi, poore din ka rang badal jaati hai. I was hav...see more

Stop dreaming about VC roles if you’re not willing to chase the openings that actually exist. I remember sitting in college, watching people land ro...see more

Billboards are everywhere these days, but this one made me stop. It didn’t try to sell me anything. It made me curious. VIRGIO has turned two, and i...see more

Some brands spend crores on advertising. Others just use your metro seat and your head. I came across this ad from BengaliShaadi.com on a Kolkata Met...see more

What if your biggest rival trolled you right outside your own store? That’s exactly what Wendy’s did to McDonald’s. And not with drama or big talk, ...see more

Everyone dreams of pitching to investors. But what if you could be the investor instead? A few months ago, one of our fellows said something that stu...see more

Har Diwali pe main do wish karti hoon - ek for wealth, aur ek for someone to share it with. Lakshmi ji sun leti hain, Cupid abhi bhi mute pe hai. 😭 ...see more

Iss saal Dhanteras ghar se door mana rahi hoon. No diyas lining the balcony, no familiar clinking of gold bangles from the next room - bas main, ek n...see more

Consulting isn’t for people like me. I don’t have a big B-school name. This is what one of my mentees told me a year ago... Last year, I met a studen...see more

“Don’t worry, you don’t need to understand finance… Just keep nodding in meetings and stay lost forever.” Because why learn the language of business ...see more

𝐓𝐡𝐞 𝐟𝐚𝐬𝐭𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐜𝐚𝐫𝐞𝐞𝐫? 𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐚𝐧 𝐌𝐁𝐀. 𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠. It’s th...see more

Top Founder’s Office Operators Know Something You Don’t When I first worked in a Founder’s Office… I thought it would be glamorous. Big meetings. Fan...see more

If you’ve ever said: ❌ “I want to switch but don’t know where to start.” ❌ “I’ve tried online courses, but nothing sticks.” ❌ “I wish someone could j...see more

You can’t break into VC without an MBA, a finance degree, or rich connections. You’ve probably seen people talk about VC. Working with investors. Ana...see more

Back in Class 12, a friend of mine was the smartest guy in the school but he didn’t crack JEE. Not because he didn’t deserve it. But because one exam...see more

I have tried LinkedIn. I have tried Naukri. I have tried Indeed. Was just one rejection away from trying Shaadi․com 😅 But seriously — most job plat...see more

Ready to crack your dream job? Here’s your chance to get the edge you need! 🚀 I’m thrilled to share that I’ll be featured on topmate.io landing pag...see more

Did Apple just miss the mark with their latest launch? While they keep recycling the same old features, boAt is stepping up and shaking things up in...see more

I can't find any Data Analyst Jobs 😑 10X your chances to get Hired As a Data Analyst using a few best practices !!! I discovered effective strateg...see more

Found a pleasant surprise when I opened up the mentorship section on Unstop today. Quite literally was taken over by mom’s! Was beautifully reminde...see more

As a Baniya, I look for value in every rupee I spend. While Apple has great products I also do agree that they are extremely overpriced. Most 'fanboys...see more

I got a women's day surprise! 😍 My brother had ordered a special gift for me to commemorate this Women's day. It was a Noise smartwatch ! But wh...see more

Are you also been a victim of a financial fraud? From the generation who grew up watching the crime show hosted by Anup Soni , HDFC chose the right s...see more