Radhika Jethlia Bhutra

The moment Virat Kohli said that Kannada word… Group chats exploded. Reels started loading. Twitter did its thing. But in the middle of all that cha...see more

I don’t usually get excited about product launches - but when it’s my favourite brand, I feel it even before I try it. That’s what happened with Soul...see more

As a Founder, I value efficiency everywhere - even in the smallest spaces. For most homes, the bathroom isn’t just functional. It’s where routines be...see more

As a founder, I’m juggling 5 things at once. Building. Shipping. Fixing. Managing. And still trying to upskill… so I don’t fall behind. I recently ...see more

Saw a brand film after a long time that didn’t feel like an ad. It felt… real. That whole “American paglu” thing? Lowkey we all know someone like th...see more

Quick thought after today’s workout. No one goes to the gym thinking, “Today I’ll discover a new shampoo.” Haircare decisions usually happen online. ...see more

If marketing could be described in one word here- it would : Engagement How humanly possible it is to shake your phone for 52 Minutes. But it seems- ...see more

Meetings don’t slow us down. Friction does. As a founder handling daily client and team calls, these small issues add up fast: - Can’t join without ...see more

Yes, You can learn from Gen Z. As founders, we often talk about Gen Z work ethics and behaviour- how they operate at the workplace and the balance th...see more

Hyperzod lets you start your own 10-minute delivery business. We have become ravenous, driven by quick deliveries and that’s a fact none of us would ...see more

In a fast-moving city like Mumbai, growth often feels louder. Targets to “Scale faster.” But every morning on my balcony, the little plant from Zoho...see more

Feels like visual storytelling is entering its strategy era. I tested Uni-1 by Luma AI on a simple lifecycle infographic and it didn’t just generate ...see more

Most brands don’t lose on ads because of budget. They lose because of how they create. The real problem isn’t AI. It’s what we’ve done with it. → Too...see more

We’ve all had that metro moment; standing near a charging point, low battery, silently negotiating turns with strangers. Flipkart took that exact ten...see more

Most AI image tools reward prompt hacks. UNI-1 rewards clear thinking. Tested UNI-1 by Luma AI on a multi-view character sheet - front, side, back. ...see more

On World Oral Health Day, I tried something interesting on Zepto - searched for “Dental Age.” I didn’t expect much… but the scan actually made me pau...see more

Summer is here… and honestly, we all just want something cold. And lately, I’ve been reaching out for Go Zero a lot more often. After a long day in ...see more

I spy with my little eyes… Cashfree Payments at Mumbai Airport. Was just getting to my boarding gate, half on my phone, half rushing… when I randomly...see more

POV: You don’t have a conversion problem. You have a product experience gap I’ve seen brands spend lakhs on ads, perfect their funnels, optimise ever...see more

Most brands launch a product line with a celebrity. Very few launch with two of the biggest athletes in the country. KT Professional - KT Kids - KT ...see more

Sometimes a short conversation can reveal a lot about a brand. Recently saw Tanvi Somaiya and Harsh Somaiya discussing the journey of The Bear House...see more

Most fintech companies today are trying to add AI into their products. Razorpay seems to be taking a very different route,rebuilding the platform wit...see more

As a founder, I usually look at consumer apps through a product + behavior lens. Recently I tried LoveLocal in Mumbai, and a few things stood out. M...see more

Yesterday I watched the first episode of Roast Tank™. The format immediately caught my attention. Startup founders pitch their ideas… but instead of...see more

I didn’t start wearing makeup to look different. I started wearing it to feel ready. Ready for meetings. Ready for events. Ready for days when confi...see more

What if the smartest place to own cricket isn’t the stadium, but the living room? That’s the thinking behind Rang De India. With this anthem, Asian ...see more

Valentine’s Day = Notification overloaded. Meevaa Foods chose something quieter. On Valentine’s Eve, the founders (by ZappFresh) stepped out to pers...see more

Marketing isn’t about product. It’s about culture. Gen Z dating? Fluid. Confusing. Non-committal. This concept flips that insight into positioning. ...see more

In marketing, the biggest myth is this: “Just increase the budget and scale.” Wrong. Scale doesn’t come from spend. It comes from creative precision...see more

If not now, then when? When I got my first big collaboration with fewer followers,I still remember the feeling. Excitement. Nervousness. Gratitude T...see more

I didn’t plan this purchase. Just a quick Instamart scroll, a Valentine’s vibe, and these red Dubstep buzz X12 - from the house of Nu Republic❤️ The...see more

India mein astrology optional ho sakti hai, par shaadi discussion mandatory hai. InstaAstro didn’t create new tension. Unhone bas wohi bola jo har gh...see more

Valentine’s Week feels even more special with Nykaa’s #PinkLoveSale2026 live 💗🌿 And honestly, the only love story I’m celebrating right now is betw...see more

What a beautiful way to celebrate founders on a big stage again. After seeing Razorpay back us through so many initiatives over the years, this print ...see more

Sometimes the most powerful Valentine’s Day stories come from everyday behaviour. Zouk’s Make Space for Love film is rooted in a beautifully relatabl...see more

They didn’t launch just another beauty collection. They turned daily showers into a cultural moment 👑✨ Most beauty collabs pick one lane: ➡️ Skincar...see more

#Freelancers don’t just #collaborate - they close deals #together. That’s where Deals on Feedcoyote comes in. Deals aren’t about chasing one-off gig...see more

One thing we don’t say enough in careers: It’s okay to change direction. I’ve seen talented people feel stuck not because they lacked ability, but be...see more

I almost ignored it. My stylist mentioned KT Professional - KT Kids while talking about hair fall. I nodded. Moved on. Later that night, I looked it...see more

📢 This is the biggest news in Hardware AI right now. Gatik is now the first autonomous trucking company operating fully driverless commercial freigh...see more

“Can we make a Lollapalooza trending post?” Is something that every brand manager must have texted their agencies. And as other brands scramble las...see more

Some days don’t start with #motivation. They start with laundry waiting, emails piling up, and chai getting cold. In between folding clothes and repl...see more

📌 The most unexpected place to build brand connection? A coffee break. ☕💍 PALMONAS × Kiosk Kaffee didn’t come together to run a loud campaign. They...see more

This AI ad company will dominate 2026. Let me explain. Most AI ad tools fail. But they don’t fail because of bad tech. They fail because they remove ...see more

As a marketing founder, I love campaigns that sell by telling the truth. When brands address real, awkward problems with honesty and humour, trust f...see more

When winter mornings smell like ghee and jaggery, you know Sankranti is near. Growing up, Makar Sankranti never needed reminders. It arrived quietly...see more

Women founders don’t get soft days. Only long ones. Meetings back-to-back. Events that run late. Bright lights. Real conversations. Confidence matt...see more

Most people chase visibility. I chased trust. Thank you, Marketing Doodle & Pratibha Jain for this spotlight ❤️ It didn’t happen overnight. It came ...see more

Most brands shout motivation. Smart brands change behaviour. I opened my BeastLife order and found something unexpected. A fridge magnet. And a stic...see more

New Year's glam isn’t about perfection. It’s about showing up as yourself. Makeup has always been more than just looking festive for me. It’s about e...see more

As a founder, payment follow-ups don’t wait. They usually happen while you’re travelling - inside metros, between tunnels, sometimes right in the mid...see more

Soulflower Co Ltd CEO Natasha Tuli on the Flipkart podcast hosted by Kapil Thirani delivers a powerful brand-led growth case study for D2C startups i...see more

Evening society walks. Zero plans. Zero expectations.. Spotted something note near our wing. Me: “₹100? Society lottery?” 😄 Picked it up. Flipped i...see more

There’s something funny about seeing Santa fully accept the shaadi season. A Christmas tree decorated with wedding elements, Santa giving out shaadi...see more

As a founder, I’m always keeping an eye out for brands that solve real, quiet problems - those invisible gaps in our workflow that most people don't e...see more

No countdowns. No “big reveal” noise. Just a clean, to the point 3D creative and I found myself reading all about FTX. Really smart way to build curi...see more

Most brands chase attention. Some moments earn it quietly. Seeing Messi in India connected to CARS24 felt like one of those moments. Not because of ...see more

My honest opinion about the ‘no-sugar’ trend based on something that actually makes me legit - my real glucose response. I’ve tried so many “healthy...see more

I love tools that remove friction. And Replit just removed the biggest friction in building an online product - payments. This week, I took a simple...see more

As a marketer, I love campaigns that don’t scream “marketing.” This one didn’t. It just… hit. Because turning Rahul Dua, a self-proclaimed matcha hat...see more

The jersey launch felt like someone pressed the “World Cup excitement” button early. The moment the players walked out with it, every fan watching al...see more

The internet is finally calling out what’s inside hair oils-and consumers aren’t ignoring it anymore. Most of the market is still dominated by minera...see more

I didn’t expect a Glassware brand to call out human behaviour this boldly. But the moment I watched Glasafe ’s NOT FOR YOU campaign, it hit a nerve -...see more

Some people check their daily horoscopes. Some people create the future. If you’re the second kind - InstaAstro is hiring 🌙✨ We’re looking for: 🔮 ...see more

Entrepreneurs don’t need more tools. We need faster ways to turn ideas into reality. That’s why I’ve been obsessed with Replit lately. It literally ...see more

Didn’t expect three letters to redefine a whole matchmaking brand. Family Man S3 drops a moment where JK proudly lists “FWB” on his Shaadi.com profil...see more

They didn’t design a new belief. They organised a belief system millions were already living. And that authenticity has now earned Divine Hindu a pr...see more

Most teams today don’t struggle because they lack data. They struggle because their data lives everywhere spreadsheets, dashboards, emails, tools, an...see more

I once had to receive around ₹27,800 from an international payment. What I got was ₹26,200 - ₹1,600 gone without a single explanation. I thought - di...see more

As a founder, I keep an eye out for brands that are solving real problems-quiet gaps that most people don’t even notice. Gritzo’s new campaign caugh...see more

Every brand talks about growth. But watching WishCare closely, I realised growth wasn’t just about products. Here’s what stood out: 1️⃣ Credibility ...see more

My mom has a special way of choosing fruits. She never rushes - she’ll pick each one up, feel its weight, and press it lightly near the stem. If it’...see more

Diwali ho toh aisi - fragrance, calm or Soulflower Co Ltd waali feeling ke saath 🪔✨ When Zepto became my last-minute Diwali saviour.. In the middle...see more

Not a trader myself but my father is very active in the stock market. He keeps saying fees eat his profits. Sharing this Stoxkart plan with him. E...see more

Only in Mumbai can a billboard give you an existential crisis at a traffic signal. 😅 One minute you’re vibing to music, next minute you’re calculati...see more

It’s not just about dressing up - it’s about what those moments make you feel. The quiet excitement before stepping out. The warmth of tradition stit...see more

“They say, whatever you bring home on Dhanteras multiplies through the year. Some bring gold, some bring silver. I brought biryani - and Behrouz Bir...see more

When tradition meets timing - creativity happens. I stumbled upon Zouk’s first-ever newspaper ad with Zepto while flipping through the morning paper ...see more

Unexpected appreciation hits different 💬✨ When an assistant brand manager at CARS24 personally reaches out to thank you for your contribution - it...see more

This Diwali, glow like the light you spread.💫 Diwali has its own kind of magic - homes lit with diyas, laughter echoing through corners, and moments...see more

Most festive ads chase recall. This one created resonance. Chumbak’s new film doesn’t look like an ad - it feels like a memory. A missing table. A ...see more

Razorpay’s Agentic Payments marks a turning point in digital payments. Secure, AI-powered, and user-controlled. It is about empowering your assistan...see more

Most brands chase attention, but Deconstruct is chasing a world record.. A 24-hour live Dermathon with 24 dermats, which you and I can attend, giving...see more

💎 I still remember the day I almost gave up. Scrolling through LinkedIn, watching everyone else’s milestones - promotions, funding rounds, glossy wi...see more

Festive campaigns are crowded. But Crocs India broke through by doing something unexpected-pairing culture with comfort. It’s a reminder that marke...see more

Buying a car is a BIG decision. So, naturally, I had been putting it off for many months now. I knew I wanted a good quality car, something reliable,...see more

Buying a car is a BIG decision. So, naturally, I had been putting it off for many months now. I knew I wanted a good quality car, something reliable,...see more

Every Dussehra, we burn the Ravan outside. Par jo andar wala Ravan hai - anger, ego, overthinking - woh easily nahi jalta. InstaAstro says: “Fight t...see more

Your emails shouldn’t feel like chores. Or worse-like cold, robotic blasts. That’s where Dreamlit AI steps in. 👉 Imagine setting up onboarding, pas...see more

Every Foxhog Ventures Corp. USA milestone tells a people-first story. Not spreadsheets or boardrooms-but real dreams that dared to grow. From a far...see more

Ever seen an ad that literally danced into people’s lives? 👀 That’s exactly what MARS Cosmetics did it. No posters. No kiosks. No “Sale ends soon!”...see more

Some of the most powerful ideas don’t start in boardrooms. They start at home. Soulflower Co Ltd was born in Natasha Tuli’s kitchen-an architect’s ex...see more

Sometimes the smartest marketing move is the simplest one. Amazon Furniture didn’t launch another festive jingle or flashy banner-they literally hung...see more

My biggest financial regret? Not starting early.. I remember sitting down to plan my finances, and I felt completely lost. The world of investing se...see more

Lost in directions, decisions, or just life?🚶♀️ InstaAstro says: Don’t Google stars, talk to one. Because sometimes, clarity doesn’t come from Map...see more

Came across this video and I realised one thing, no matter how many billboards you buy for your brand, unless and until you don't do something for the...see more

I opened The Times of India and saw a front-page ad for… a newspaper that doesn’t even exist? Yep. The Paper - a workplace comedy that just launched ...see more

Freelancing isn’t just work. It’s ownership of your career. 🌊 ⚡ Your clients, your rules ⚡ Your time, your flow ⚡ Your growth, your pace But let’s ...see more

Most founders write annual reports to reflect on the past. Ghazal Alagh & Varun Alagh wrote theirs to design the future. Honasa Consumer Ltd. 2024–25...see more

Safety over style? Comfort over confidence? For years, helmets made women choose. 👉 Be safe but look blah. 👉 Look stylish but risk your head. Not...see more

Mumbai roads are usually full of the same hoardings… job portals, coaching centres, real estate launches. Snooze. 😴 Then this week, Lollapalooza Ind...see more

They didn’t join the jewellery race. They build their own track - and it just won them ₹55 Cr.💎 Most brands pick: ➡️ Luxury - stunning, but not for ...see more

Ganpati Bappa Morya! Love it when tradition meets tech. The bappa-paglus at Instamart have this super adorable thing on the app. Scream ‘ganpati bap...see more

InstaAstro is Hiring: Social Media Manager & Intern (Noida) We want creators who can: 🚀 Make content go viral 📈 Build real communities ⚡ Master tr...see more

When I first started investing in mutual funds, it felt like I was finally being responsible with money. Every month, I’d set aside a bit to invest. ...see more

Metro, road hoardings, billboards… full of ads-startups, coaching centres, job portals… zzz 😴 Then InstaAstro drops this gem and boom different leve...see more

While reading through MediaBrief, one detail struck me hard India’s retail investors are growing faster than ever, but access to quality research is ...see more

Makhana, A Village Food to Global Food 🌾🌏 How Tarun Poddar is making it happen From Grandma’s jars to global shelves 🍿✨ Makhana also known as fox...see more

Last year, I downloaded Feedcoyote thinking, “Okay, another freelancer platform… let’s see.” Opened it. “Complete your profile.” For what? For who? �...see more

TECNO Mobile India’s #IndiaStopAtNothing campaign takes us deep into the heart of India’s everyday life, through its streets, workshops, and bustling ...see more

I have a serious sweet tooth. Ice creams, cookies, you name it. And I never really thought twice about what brand I was picking up. If it tasted go...see more

Men Deserve to Glow Too - Starting with My Brother Somewhere along the way, we started believing that skincare is just for women. That glow, softnes...see more

When I first moved for work, I had one thought in mind: "No more clutter." I was determined to embrace a minimalist lifestyle. But the reality of movi...see more

Some campaigns don’t try to change the narrative. They just remind you it already changed. CoinDCX’s recent print ad didn’t try to convince you to be...see more

“Bhai, zara mera bag pakadna?” We’ve all heard it. Sisters hand over their bags without a second thought. And brothers? They hold it - sometimes awk...see more

This feels like one of those ideas that would sound crazy in a pitch room and then break the internet. Instamart well done.

When I launched my agency, I believed in the classic founder myth: “If my product is great, investors and customers will find me.” Spoiler alert: th...see more

I don’t know why more people aren’t talking about this because something big just happened in beauty-tech. Until a few weeks ago, if you wanted a lux...see more

🚨 HIRING: Creators, Builders, Storytellers. Not another boring job post - we’re building a powerhouse team at InstaAstro and looking for fast minds w...see more

Marketing teaches you about ROI. I applied the same while buying my car. When I was about to take delivery of my new car, everything looked perfect...see more

SEO strategy calls. Client revisions. Follow-up action points that get lost in the chaos. I used to spend hours post-meeting just organising what was...see more

SEO strategy calls. Client revisions. Follow-up action points that get lost in the chaos. I used to spend hours post-meeting just organising what was...see more

Most traders chase too many charts, jump on random tips, and end up overwhelmed. Not me. I like my trades like my strategies- sharp, filtered, and b...see more

Brands aren’t just changing their ads anymore. They’re changing everything. How they operate, how they connect and how they grow. And the biggest sh...see more

Spirituality in tech? Must be a scam. Sure-because only productivity apps are allowed to save lives, right? I thought the same… Until I collaborated ...see more

You know what’s rare? A book that doesn’t just teach you how to work better-but teaches you how to grow without burning out. Timeless Skills by Nish...see more

I was too deep into work to even think about food. Client calls. Campaign tweaks. Drafts piling up. So I stepped out for a breather. Waiting for th...see more

I didn’t find The Skin Story on a sponsored post or an influencer reel. I found it… in my friend’s shower. We were staying over for the weekend, and...see more

3 swaps I can never get back from! Not preaching here but sharing what really worked for me. Over the past year, I’ve been trying to be more mindful ...see more

The other night, I had one of those classic late-night cravings. You know - “just need something cold and chocolatey” kind. Usually, I’d grab whateve...see more

From a tiny team to a tech brand making global noise- I’ve seen LambdaTest evolve with purpose and power. Now they’re bringing #TestMu2025, and it’s...see more

Want to boost your personal brand without a photoshoot? Just tried GoStudio.ai - and I’m obsessed. 😍📸 It turned my regular selfies into 40+ AI-gen...see more

What if office tools worked like your brain fast, flexible, and focused? Introducing Context the AI office suite designed for the way modern teams th...see more

You applied to 100 jobs. Got 3 interviews. No offers. It’s not your fault. It’s the system. You’re not lazy-The job boards are just outdated. Every...see more

📢 𝗛𝗶𝗿𝗶𝗻𝗴 𝗛𝗶𝗿𝗶𝗻𝗴❗️𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 + 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 🎬🎨 We all love viral videos - But ...see more

Running an agency is fun…Until you’re the founder, strategist, project manager, and client-chaser-all in one day. I didn’t need to hire full-time. I ...see more

“Strategy strong hai… par stars thode off lag rahe hain?” ✨📉 Engagement is low. Creativity? Missing in action. The plan is solid - but the vibe? Tot...see more

📢 350 seats. 1 qualifier test. 1 shot to build your startup dream with IIM Mumbai by your side. 👉 Register now: https://lnkd.in/giMCzCMZ Every day...see more

🌟 Jab sapne mile global wings… 100+ Indian startups take flight! 🇮🇳✈️ Foxhog Ventures Corp. USA has now invested in 100+ Indian ventures not just ...see more

𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗺𝗲𝗹𝗹. It’s about how you feel. How you remember. How you show up-even without sa...see more

Rosemary essential oil Launched in India almost 25 years ago. Before it was a trend. Before there were Instagram reels. Before anyone believed ros...see more

“Papa ne sabke liye comfort banaya… par apne liye kabhi socha hi nahi.” Meetings ke beech video calls, School ke liye early sign-outs, Office mein of...see more

A simple change that made a big difference. A few months ago, I introduced my father to Khapli Wheat Flour after hearing about its benefits for diabe...see more

𝗪𝗵𝗲𝗻 𝗜𝗻𝗱𝗶𝗮𝗻 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗿𝗲𝘀𝗶𝗴𝗻… It’s not just a notice period. It’s a full-blown Bollywood trilogy😅. 🎬 Part 1: “Mujhe kuch k...see more

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. 𝗧𝗵𝗲𝘆 𝗽𝗮𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵...see more

It took me countless days and sleepless nights to onboard my first international client, and the reason might surprise you. The internet is packed wi...see more

As the creative mind behind TweenMind Brandcast Studio, I often remind businesses of one vital truth — without the right marketing, no one will see �...see more

Managing my business and content creation has become incredibly efficient with Feedcoyote | Techstars'23 Sign up here now to elevate your freelancin...see more

🎨💻 Calling all creatives and tech enthusiasts! 🚀 I'm thrilled to present my website, a unique fusion of graphic design and development expertise. C...see more