anchors is not my first venture!
My entrepreneurial journey began back in my 3rd year of college. At that time, I didn’t even know why I was starting—just one thing was clear:
I wanted to do something big.
Like most people, I thought, “Let’s start a startup.”
But I had no idea what problem to solve. Eventually, I started RelishTrip—a platform where you could hire vehicles for trips, from 4-seaters to 50-seaters.
My co-founder, Deepak Singh, joined me, and we gave it our best shot.
Unfortunately, things didn’t work out, and we had to shut it down.
For years, I kept exploring ideas while working, but I didn’t have the guts to quit and go full-time.
Finally, in May 2023,
I quit my job and started anchors full-time with Aesha.
As you know, building a great product takes time—MVP launch, feedback, iteration, market research, and so on.
and It took us 8-9 months to figure out what was working and what wasn’t.
The problems we identified:
- Creators: Struggling to monetize effectively and lacking a strong community.
- Companies: Feeling it’s too risky to invest in influencer marketing.
And we're disrupting the influencer marketing space by introducing 100% accurate, data-driven, performance-based solutions—just like Facebook Ads
sharing a quick progress but something BIG is coming up:
- 1,000+ LinkedIn creators have joined our platform (1K–0.9M followers).
- 300+ brands are on the waitlist, ready to execute campaigns once we launch.
- 5 campaigns successfully executed in “Safe Mode.”
- Several campaigns are in progress (in Beta Mode).
- Secured funding from Startup India.
- Creators now feel like they belong here, with many appreciating the community we’ve built.
- Brands are becoming more comfortable with influencer marketing through anchors.
The journey so far has been incredible, but there’s so much more to achieve in 2025.
Big updates are coming soon!
If you're a #company, join the waitlist to experience the innovation in influencer marketing.
If you're a LinkedIn #creator, become part of a community of creators and explore brand collaboration opportunities.
Links are in the #comments
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