Rohan Arora

My father started building before he could afford it. I can afford it… and I still haven’t started. I come from a small town. I’ve seen what “buildi...see more

This one move saved this brand 1000s of rupees in marketing I ordered the regular milk mix for my niece last Sunday from Blinkit, and inside the bag...see more

Opened Instamart for groceries. Saw GIVA’s exclusive silver drop at unbelievable prices plus a ₹1000 Dineout voucher. Jewellery + dinner sorted in 1...see more

What an idea by OTTplay. The Great U-Turn isn’t politics changing its mind, it’s cricket winning. Because the biggest rivals facing off is what the ...see more

When HR said we need to ‘get out there and find good people,’ InstaAstro took it literally.😂 Honestly, one of the most creative and refreshingly hum...see more

Every time I buy something online, there’s a 3-step process: 1. Justify it 2. Feel Guilty 3. Open CashKaro and forgive myself. 😌 I wasn’t even plan...see more

Most people wait for problems to show up before they change their habits. That’s true for careers. And it’s true for skincare. And that’s exactly th...see more

It’s great to see more people starting to question what “healthy” really means in marketing. For the longest time, we’ve accepted claims like “taller...see more

I swear Shaadi.com and my mom are in some secret WhatsApp group. Because who else would make a campaign on “Kadhai se mat kha, shaadi mein baarish ho...see more

From the foothills to the future: how Uttarakhand is writing its AI story. On 17 October 2025, Dehradun’s Hotel Ramada became more than a venue, it b...see more

I never thought a piece of paper could make my dad smile… Until something special arrived this Diwali. Dad has always been my guiding light. His less...see more

We often think fortune is found in gold and silver. But sometimes, it’s found in gestures that make us smile. This Dhanteras, Behrouz Biryani added ...see more

“Wait... who died?” 👀 Opened the newspaper this morning and saw an obituary. Not for a person. But for Smt. Mined Diamonds. Apparently, she was t...see more

In your corporate journey, growth doesn’t always come from promotions; sometimes, it’s from perspective. A small mindset shift can turn pressure into...see more

I almost fell for it. A shiny silver coin that looked like a Diwali blessing. Until I read what came with it: “Bazaar mein milte hain bohot jhooth....see more

While most of us will light diyas this Diwali, some will still pack orders. That’s the reality of founders; celebrations can wait, customers can’t. ...see more

Which is the most thankless job in the world? In my opinion, it’s that of a mother; a housewife in its truest form. From the moment she conceives un...see more

At 23, I cracked a Dubai-based firm during summer placements. But instead of the usual “4Ps of Marketing” questions, I was asked: “How would you laun...see more

The OTP era is ending. We’ve all been there, waiting for that 6-digit code that never arrives. Failed OTPs, timeouts, endless retries; it became part...see more

Crocs x Rashmika this festive season is proof that you don’t have to shout to be heard; you just have to surprise. A campaign that blended fun with st...see more

I might be a hypocrite. You know why? Because every Dussehra I cheer when Ravan burns…but the Ravan inside me overthinking, life ki chinta, career do...see more

The most daunting subject in my MBA life? Finance. Not because it was tough. But because it was boring. I still remember staring at balance sheets a...see more

At 23, I cracked a Dubai internship. My first internship. My first salary. But my friends? They were more excited than me. Because suddenly, I became...see more

MBA life looks glamorous from the outside. But here’s what actually changed for me post-XLRI: 1. I wore more formals in 1.5 years than I ever did in ...see more

She had never done it before. Yesterday, I gifted a free Hydra Facial for my cook, Rajni Didi, who has been with us for the last 1 year. I read rece...see more

I never really pictured myself buying a car or bike. It always felt more like a liability than a necessity at my age. But moving to Gurgaon changed a...see more

MBA could become the next best degree in India. And in 2026, it’s going to be more competitive. For years, the formula was simple: Study in the US...see more

At 16, she was a gold medalist in school. At 22, a topper in college. At 25, a rising star in corporate. And then… she quit it all. To chase her drea...see more

Who knew crop fields could show friendship so well? 🌾 Flipkart wowed us with its audacious stunt, and CashKaro.com added its own magic touch. This i...see more

These days, you have about 3 seconds to grab someone’s attention. Most ads try to do it with big visuals or emotional hooks. Instamart did it with p...see more

We often say “content is king.” But context is king. That’s why BSH Home Appliances India #NoStringsAttached worked so well. The backdrop? Monsoon....see more

Shitiz Dogra sir, aap bilkul sahi keh rahe ho… logo ka dimaag sach mei kharab ho gaya hai. CashKaro.com ki marketing team is clearly in next-level cr...see more

Lodhi Garden has always been Delhi’s unofficial HQ for romance and Shaadi.com just turned that into a campaign moment. We all know the drill: Couples...see more

I scored 98.7 percentile in Quants in my first CAT attempt. And I come from a medical background. Trust me, I was shocked too. In Class 11, I took B...see more

At 23, I cracked a Dubai-based firm during summer placements. But instead of the usual “4Ps of Marketing” questions, I was asked: “How would you laun...see more

My friend called me at 3 in the morning. “Bro, I’m quitting my 40 LPA job. I want to build something of my own.” Tbh I almost dropped my phone. 40 L...see more

Who would have thought… A guy scoring 60%ile in mocks would graduate from #XLRI one day? In my first 3 mocks. I scored 60%ile overall. Confidence sh...see more

If you’ve ever been to Sarojini Nagar as a guy, you will know one thing: You’re basically invisible. Every hawker there focuses only on the girls. Me...see more

Who knew my fear of Accounts would one day help me buy (and return) a car? The scariest subject for me in MBA was Accounts. But one lesson I actuall...see more

Who knew my fear of Accounts would one day help me buy (and return) a car? The scariest subject for me in MBA was Accounts. But one lesson I actuall...see more

It took just ₹9 to solve a fight with my friend. We were arguing over the most important question in life- Pizza or Burger? So instead of dragging i...see more

Side hustles aren’t just about money. Last night, I saw why. I met a driver who works in a small private firm by day and rides with Rapido by night. ...see more

When I first saw PALMONAS, I thought “Just another jewellery brand.” But then I looked closer… and I was wrong. While most brands rely on shouting, P...see more

Not every postcard is meant to be read. Some are meant to be revealed. Behrouz, the unrivalled sultan of storytelling, proved it once again with the ...see more

Harshit Mahawar, here’s my attempt at a spec ad for PDI by CARS24. Truly a category untouched by marketers. I mean, how are people buying a car wit...see more

I got rejected by #SPJIMR. In CAT 2022. I scored 98 percentile. The first call I received was from SPJIMR. I had 10 days to prepare for their group ...see more

Ever noticed? Some words stay with you long after the conversation ends. ✅ Clarity makes people listen. ✅ Intent makes people connect. ✅ Consistency ...see more

I failed NEET. Twice. At 18, it felt like the end. Parents worried. Relatives “suggested options.” I thought my dreams had an expiry date. But career...see more

A 10-year business milestone is often a time for sales and marketing noise, but this brand failed to do it. CARS24 didn’t create any anniversary buzz...see more

Every once in a while, a campaign nails it in one word. For KBC, that word is Akadmand. Wisdom with edge. Knowledge with charisma. #JahanAkalHaiWah...see more

I always give credit to my sister for raising me as a green flag 💚 Because let’s be honest; when younger brothers do something good… it’s always the...see more

Monsoon Moments Made Better with Housr because comfort shouldn't be seasonal. There’s a unique charm in rainy afternoons, cool breezes, earthy scents...see more

Before I learned to pitch ideas… I learned to hold my sister’s bag. No, seriously. Growing up with a big sister meant being the designated shopping ...see more

From scoring 60 percentile in VARC to converting XLRI; I never thought this story would be mine. Like most MBA aspirants, I also dreamt of making it ...see more

I’m 25 now. But life changed after 24. Graduated from XLRI- probably the two best years of my life. Now it's been 1.2 years in corporate, and I’ve st...see more

73% of career switchers fail without AI or analytics skills. And no one tells you the real reason your resume isn’t getting callbacks. It’s not beca...see more

#ad Sure, 10-minute delivery is great when you need last-minute party supplies or a forgotten ingredient, but what I adore about the bigbasket campai...see more

When placements were around the corner during my last year at XLRI, I realized something very few people talk about: You can have the best resume, bu...see more

Kriti Sanon built a ₹400 Cr brand in just 2 years. Skincare brands are easy to launch. Hard to scale. Even harder to retain customers. But HYPHEN di...see more

When I was a kid, life felt simple. The biggest problem? Passing school exams. Every morning, my dad would wake me up before school- not to study, bu...see more

Seriously? Three drawings, three six-year-olds, one city skyline. The only thing that changes is the sky and the story it tells. I would never have ...see more

At B-school, I learned how brands should work. But it was only after I started paying attention to my own routines and the products I stuck with ; t...see more

Stop being a goat. Start being the GOAT. That cashback you thought you got? Yeah… still loading. We’ve all been fooled by tall claims, tiny fonts, a...see more

At 24, I had what people usually get at 42. B-school isn’t a cakewalk, especially in the first semester. Placements. Committee selections. Academics...see more

When I started earning, the concept of investing felt very alien to me. For months, I just let my salary sit in my account, calling it ‘savings’ - un...see more

Sab yeh kar nahi paate, Laxman. Foxhog Ventures Corp. USA is going public today, becoming the first VC in India to do so, and making history. Not yo...see more

Caught sneaking out at 4 PM last Saturday. Again. Me: “Client research.” Manager: “For the third time this week?” Me: “Consumer behavior is evolving ...see more

We all know this: Paytm changed the way India used to transact. They turned wallets digital and empowered billions, literally. I usually do not talk ...see more

At 15, I cried because I couldn’t solve a simple Maths problem. Scared. Shaken. Full of self-doubt. I loved Biology. But truth be told, I chose medic...see more

Sometimes, I get so anxious about buying gifts for women!! They say women pick life partners in 5 minutes… But spend 5 days choosing the perfect bag....see more

It is refreshing to see campaigns like this, especially during the IPL season. Founder branding is essential today, and this campaign hits all the ri...see more

I surprised my Dadu, yesterday!! The man who never asked for anything, but gave everything. Always smiling, even when life wasn’t kind. From school ...see more

1 mistake and I lost an opportunity from my dream company 💔 The interview process had multiple rounds. - First, behavioral questions. Then, CV short...see more

A jump from Pharmacy to Business? Not easy. I remember thinking this over and over. No seniors to guide me. Hardly anyone in my college was even prep...see more

𝗧𝗵𝗶𝘀 𝗔𝗱 𝗧𝗿𝗮𝗽𝗽𝗲𝗱 𝗠𝗲 𝗳𝗼𝗿 𝟲 𝗠𝗶𝗻𝘂𝘁𝗲𝘀... 𝗔𝗻𝗱 𝗜 𝗕𝗲𝘁 𝗜𝘁’𝗹𝗹 𝗚𝗲𝘁 𝗬𝗼𝘂 𝗧𝗼𝗼. Back in B-school, I learned one golden...see more

Tell me you are in bangalore without telling me you are in bangalore‼️ I just saw a WANTED: Serial Chillers poster and found out that people are gett...see more

𝗟𝗲𝗻𝘀𝗸𝗮𝗿𝘁 𝗝𝘂𝘀𝘁 𝗦𝗼𝗹𝘃𝗲𝗱 𝗮 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗪𝗲 𝗔𝗹𝗹 𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝗱 𝗪𝗶𝘁𝗵! 👓⚡ Wearing glasses = Constant struggle. Switching...see more

Your Holi shopping is sorted. But what about theirs? While we’re busy adding colors to our carts, what about those small retailers outside our office...see more

What makes a campaign truly stand out? As marketers, we’re always on the lookout for campaigns that click - the ones that don’t just push a product b...see more

I don’t say this often enough..! But today felt like the right time to tell my mom just how much she means to me. Thank you for always pushing me to...see more

Degrees are plenty. Skills? Missing. Why is education still outdated? And students? They step out, only to realize the real world plays by a complete...see more

Some Brands Walk. Some Brands Run. And Then There’s BOULT‼️ As a marketer, I’m always looking at what brands are doing. Some play it safe. Some take ...see more

Man! Yes, a guy can talk about makeup too! I know, you’re probably thinking, “Why’s a guy talking beauty?” But hear me out… We all have those moment...see more

Imagine this: it's midnight, you're on a deserted road, and a shadowy figure appears out of nowhere. 😨 Your friend? Instead of running, she makes an...see more

"Recite क, ख, ग" I stared at the interviewer, confused. Was this an MBA interview or a nursery admission test? I gave it a shot and got only about 80...see more

Your match could mean a new beginning for someone. Register as a stem cell donor and be their hope. Supporting DKMS Foundation India with Patrick Pau...see more

“You’ll be interning in Dubai.” I remember reading those words over and over. I had never seen an airport, never sat on a flight. Travelling abroad f...see more

What if technology could turn every obstacle into an opportunity? The true power of technology lies in its ability to simplify lives and amplify oppo...see more

One failed interview shattered my confidence… Sitting in front of my laptop, heart racing, I thought I was ready for one of my dream B-school intervi...see more

ONE thing that I wish I was taught about when I was younger? Personal finance. When I started earning, I had so many questions: ➡️ How to manage ...see more

“Rejected." That was the email I got after applying for a marketing internship during my Bachelor's in Pharmacy. Why? → No experience. → No marketi...see more

It takes a lifetime for many to enter Indian Institute of Management Ahmedabad!! Pallav Goyal, an undergraduate economics student at Hindu College, U...see more