Rujuta Thakar

Blissclub just dropped a men's range and honestly, the clothes are the second most interesting thing about the launch. Scroll their website and look at who they've chosen to put front and centre. Vidit Aatrey (Meesho). Arnav Kumar (Leap). Chandan Mendiratta (Zepto). Not a cricketer in sight. No Bollywood face. No six-pack in a stadium. Just founders and operators that this exact audience, the men who'd actually buy these clothes , sees on their LinkedIn feed every single morning. These are the men their customer already admires from a slight distance ; not so far that they feel unreachable, not so close that it feels ordinary. That's a very specific brief to crack in casting. Its pure brand understanding, at a very granular level, who their customer is and what kind of validation actually moves them. Blissclub built its women's business by being deeply in sync with a specific kind of woman. Looks like they're entering menswear with the same rigour. Thoughts?

I started eating GoZero icecreams because I follow Kiran Shah here and find his posts entertaining, real and raw. I eat The Health Factory bread daily, because i love how Vinay Maheshwari is so honest not just with putting ingredients on the packaging but even here with every little new development. I have an account with Zerodha because I am Nikhil Kamath's YT content fan. Super informative with quality guests… Conclusion ……. I have been discussing with new founders about how important it is to build a personal brand along with your actual business brand! You cannot escape it. The audience will trust your brand if they trust you first. Do you agree or disagree with this threory?

Judge me all you want.. But I will choose Uncle Chips over Lays. Every. Single. Time. At this point, it’s pure instinct. Put me in front of a snack shelf and my hand automatically reaches for that green packet. Not the glossy, overachieving, global Lays. I want the OG Uncle Chips. Waves sharp enough to cut through nostalgia. It’s not even about taste anymore. It’s about emotion. Lunchboxes. Birthday parties. Long train rides. And that smiling uncle on the packet who basically raised an entire generation of 90s kids. Lays might have 15 flavours. Uncle Chips has my heart. Because sometimes, brand loyalty isn’t about strategy or packaging. It’s about memory. It’s about home. Team #UncleChips, where you at!?