Sakshi Kathuria

“It should start with A for ATL and B for BTL..” That comment by Animesh Rola on my A–Z post didn’t just make me smile — it made me pause. Because he’s right. We throw around ATL, BTL, TTL so often in marketing circles… But step outside the room, and you’ll see: most students, and even early professionals, don’t fully know what these terms mean — let alone when and why to use them. So I decided to make it visual. Swipe through the carousel and ask yourself: Which line does your brand walk right now? And more importantly — is it the right one?

Nikhil Kamath questioned the relevance of MBAs. 🤔 And honestly? I understand where that thought comes from. He built an empire without one. So did many founders, creators, and operators. But here’s what this debate often misses. The MBA is not valuable because it gives you information. Information is everywhere now. 𝐓𝐡𝐞 𝐌𝐁𝐀 𝐢𝐬 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐛𝐮𝐢𝐥𝐝𝐬 𝐣𝐮𝐝𝐠𝐦𝐞𝐧𝐭. Because in hiring rooms, companies are not just asking, “Does this person know the tool?” They are asking: → Can they structure a messy problem? → Can they defend a decision? → Can they work with people under pressure? → Can they connect data, customers, finance, and strategy? → Can they think beyond execution? That does not happen through certificates alone. A course can teach you a skill. A rigorous learning environment tests whether you can apply it when things are unclear. And that is where good business education still matters. 𝐄𝐯𝐞𝐫𝐲 𝐲𝐞𝐚𝐫, 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚 𝐧𝐞𝐰 𝐛𝐚𝐭𝐜𝐡 𝐰𝐚𝐥𝐤𝐬 𝐢𝐧, 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 𝐭𝐞𝐚𝐦𝐬 𝐚𝐬𝐤 𝐨𝐧𝐞 𝐮𝐧𝐜𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧: “𝐈𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐚𝐫𝐞 𝐭𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭?” That question leads to curriculum reviews, industry conversations, live projects, updated tools, case discussions, simulations, and feedback from recruiters. Not because the classroom is perfect. But because the classroom cannot afford to stay still. > The outdated MBA is definitely in trouble. > The passive MBA is in trouble. > The degree that survives only on placements is in trouble. But the MBA that teaches students how to think, communicate, lead ambiguity, use AI responsibly, and solve business problems? That is not dead. That is being redesigned. And maybe that is the real point. The degree is not dead. The old version of it is. What’s your honest take? Has the MBA kept up with the times? 👇 #MBA #BusinessEducation #FutureOfWork #HigherEducation #Hiring2026 #LeadershipDevelopment #CurriculumInnovation #IndiaEducation

Over the past year, I’ve seen so many of my friends start incredible businesses. Amazing ideas. Solid teams. But when we sit down and talk strategy— I usually ask: “What’s your TAM, SAM, SOM?” And that’s where the room goes quiet. As a marketing professional, I’ve found that this one framework— which seems so simple on paper—is often misunderstood, skipped, or worse, overestimated. So I put this together. Because understanding your market size isn’t just about impressing investors. It’s about knowing where to start—and how not to burn out trying to sell to everyone. If you're building something (or planning to), I hope this helps bring clarity. 👉 Let me know in the comments: What do you think of this concept?