Shikha Gupta (L.I.O.N)

It was one of those rushed summer mornings, back-to-back calls lined up, already running late, and just trying to feel better before stepping out. Op...see more

I watched this and felt “seen” instantly. Because that inner monologue? It’s not new. It’s just something we have normalised so much that we don’t ev...see more

I didn’t realise summer comes with a promotion. Not at work, but at home. Suddenly, every dad I know (including my husband) is now Head of Weekend Pl...see more

One thing this gets right is honesty. Night photography cannot be faked in bright conditions. So for the Moto edge 70 Pro, Flipkart and Motorola Sol...see more

Walked past this and actually stopped. An outfit… inside what looks like a giant ice block. And the line: “Outfit so cool your ex will text.” That’s...see more

Okay but has anyone else lowkey given up on sunscreen during peak summer? I swear every time I try to be consistent with it, the second I step out an...see more

Everything can be planned perfectly and still fall apart because one thing didn’t move on time. Years back, I was helping a friend with the brand pa...see more

Didn't expect to be rethinking how I see insurance brands at 1 AM outside a bar. But here we are. Was at a venue last week, late night, winding down ...see more

I’ve always had two assumptions about credit cards: Rewards are either too complicated Or they’re just not worth the effort But recently, I came acr...see more

I used to plan trips like projects. Elaborate spreadsheets. Bookings weeks in advance. Tight itineraries. Somewhere along the way, travel started fe...see more

Didn’t really quit Zoom. Just… stopped reaching for it. For most of what I do client calls, small sessions, the occasional webinar it started feel...see more

Didn’t expect this to feel special… but it did. Something small happened recently from Soulflower Co Ltd, but it stayed with me. Not because it was ...see more

For the longest time, tech has been built for us, but not really like us. For the first time, somebody understood a very core everyday problem. Our ...see more

When Vikas Khanna met Rohit Kapoor, I expected the usual food conversation. But Swiggy’s Tikki Talks made it way more interesting. It wasn’t about re...see more

The vet visit is actually the easy part. It’s what comes after that gets messy. You step out with a prescription and suddenly it’s calls, store visi...see more

In India, your college follows you. At Flipkart, it stops at the door. That is an extraordinary claim for a company operating at Flipkart's scale. An...see more

Most brands buy presence. GIVA built it. And their 300th store opening in Delhi is a masterclass in something the brand world keeps getting wrong. W...see more

“I didn’t hate presentations… I hated becoming a designer every time I made one.” Every time I had an idea, I didn’t just think. I had to: pick layo...see more

I’ve noticed something about most of us when it comes to investing. We don’t say no. We just say “not now.” Not now because it feels too big. Too co...see more

For the longest time, I thought retirement was when life quietly starts to fade out. You work hard, build everything for your family… and then one da...see more

During the last year the global stock market has been very stock specific. There are multiple such stories where the stock price of companies have g...see more

Saw this today… and it stayed with me. “Commitment issues are okay.” As a founder, this hits differently. We’re constantly making decisions in unce...see more

I had started expecting two things while ordering food: 1. I’ll have to adjust my cart based on the checkout value 2. No coupons = bigger burn in my ...see more

Scrolling phone… same reels, same noise. Then metro mein upar dekha — and I literally smiled 😄 “Meri Baggi, Mera Ghoda… Kya dil mein dard hai thoda...see more

Everyone says Dhoni is the reason to watch Rise To The Top. Well... is he? Three episodes in and the students are the ones you can't stop thinking ab...see more

🚀 India, it’s time to rethink how you connect, collaborate, and grow. In a world where virtual communication is everything, having the right platfor...see more

Quietly and consistently, Tata Motors is changing the game. FY26 has been a strong year. - 6.4 lakh+ units sold — highest ever - 15% YoY growth — a...see more

Investing… but make it interesting. For the longest time, investing has felt a bit… intimidating. Too many terms. Too much confusion. Not enough fun...see more

I found this interesting. Most brands think scale makes them feel global. But sometimes, being specific does that better. Saw this film by The Arvin...see more

Growing up, I genuinely believed one thing  if a shampoo looks foreign, it must be better. Even now, I’ve seen people pick products just by how “inte...see more

With a 5-year-old around, you learn pretty quickly that plans need a little flexibility. You move together. You stop when she stops. You change direc...see more

Just came across Oumi and found the approach quite interesting. Instead of just another AI tool, it’s focused on simplifying the entire model lifecyc...see more

There’s a small plant sitting on my work desk that I have almost ignored for weeks. I have watered it occasionally, didn’t think much about the plant ...see more

Peanut vs Lollipop. Appraisal season in one frame. Spotted this by Naukri.com and honestly, it just felt, too real. Peanut = salary hike Lollipop = ...see more

Most D2C brands spend big on marketing. Very few build something people come back for. Lately, I’ve been using BeastLife — and honestly, what stood o...see more

Lately, I’ve been noticing something. Brands aren’t trying too hard to “sell” in big moments anymore. They’re just showing up where people already are...see more

It was a significant moment for the Indian retail industry as Union Minister Piyush Goyal recognized Malabar Gold & Diamonds and its Chairman M P Aham...see more

In consumer tech, success used to mean: Find one winner and scale it. Now, a new model is emerging: Build multiple winners… and let them compound. I...see more

𝐋𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞 𝐃𝐞𝐥𝐡𝐢 𝐣𝐮𝐬𝐭 𝐠𝐨𝐭 𝐚 𝐧𝐞𝐰 𝐜𝐚𝐟𝐞 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭!! I recently sta...see more

A few days ago, I came across a brand film by DTDC Express Limited. And it stayed with me. Not because it was loud or dramatic. But because it felt j...see more

Most store launches try to grab attention. This one understood the city. Recently came across how Max Fashion India launched its new store in Valasar...see more

Got a lot of “your style will change after marriage” advice during my wedding And honestly, that narrative isn’t new — women are always told how they ...see more

What I respect about Mave — they didn't build the easy thing. no app. no content. no subscription newsletter. hardware. neurostimulation. prefrontal...see more

Yesterday I stumbled upon an interesting smartphone campaign that genuinely made me pause not because of the specs, but because of the honesty. For y...see more

Living in a villa has its own charm, until the rains arrive. Over the years, I started noticing the usual signs, paint wearing off, damp patches cree...see more

I was flipping through the newspaper this morning and something very strange caught my eye. A full-page ad that looked exactly like a professional ca...see more

A funny realisation I had last month: my UPI muscle memory might actually be costing me a vacation. Like most people, I scan QR codes all day — chai,...see more

I really appreciate when companies don’t just talk about supporting founders, but actually build something to help them. I attended Razorpay's FTX ev...see more

India’s men’s grooming space just got more interesting. Not just because of the category. But because of how it’s being approached. Virat Kohli isn’...see more

Some founders remember their first funding milestone. Some remember getting the keys to their first office. And some remember building a company… w...see more

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐕𝐚𝐥𝐮𝐞-𝐅𝐢𝐫𝐬𝐭 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚. Value-first fashion is no longer a niche idea in India. It’s becoming the...see more

This episode had more energy than most startup shows I’ve watched recently. The raw energy. The founder conviction. And the kind of brutally honest c...see more

This AI agent just placed a Zomato order all by itself. It was wild witnessing this live at FTX! During the keynote, Razorpay demonstrated Agentic Pa...see more

Hospitals are places where we go looking for relief. But very often, they come with anxiety that has nothing to do with the illness itself. Over the ...see more

Most billboards are meant to be seen. This one was meant to be tested. To promote the motorola edge 70 fusion, Flipkart put up a billboard featuring ...see more

Big win for the Indian D2C ecosystem! 🇮🇳 Most founders I talk to agree: driving traffic is the "easy" part. The real heartbreak happens at the chec...see more

Saw this on the front page & I’m blown away by the creativity. Kurkure has always been present during the moments we gather for — cricket matches, mo...see more

Interesting Women’s Day film that looks at financial conversations from a different angle. Instead of focusing only on empowerment, it looks at the ...see more

I’ve been driving for years. No accidents. But the minute I make a small mistake, it becomes - typical woman driver. Most women drivers I know haven’...see more

I help people build personal brands for a living. And the advice I give them every single time is the same: Stop being the best kept secret in the roo...see more

Check out my stats card. I’ve been using Willow to dictate so much.

Saw this post by Sonal Shukla and it really stayed with me. We talk so much about “frictionless experiences,” but this is a good reminder that not al...see more

“With every birthday, some grow older. I grow bolder.” That’s how Aman Gupta announced his new venture, OFF/BEAT. After building boAt into one of In...see more

There are brands you discover. And then there are brands that grow up with you. For me, Lacto Calamine has always been that familiar purple bottle on...see more

I came across an ad by Truemeds recently. It wasn’t dramatic. It wasn’t loud. But it stayed with me... It reminded me of something very personal. A...see more

Great ideas are often simple, but never accidental. “Isko Hara Re!” proves that. OTTplay’s IND vs ZIM print campaign uses a familiar phrase, adds a c...see more

10 years in the used-car business in India is not just scale. It’s survival + consistency. And that’s what stood out to me in Spinny’s new campaign, ...see more

As a founder, I’ve seen this pattern too many times. A team builds a flashy AI demo. Everyone claps. Three months later, it’s stuck in pilot mode. Th...see more

I didn’t realise when it happened, but at some point, height became something I was quietly tracking. Not obsessively. Just… noticing. At family gathe...see more

Kharghar keeps showing up on my feed. 🦋 And I can’t quite explain why. First, it was the butterflies. Then the greenery. Then this calm, unhurried e...see more

A rap anthem inside a working factory is definitely not the usual approach. Kudos to Gresbond By Kajaria for taking the bold route and creating somet...see more

There’s something genuinely refreshing about the way Myntra Birthday Blast has been rolled out. Instead of announcing a celebration the usual way, th...see more

Lifetime warranty toh aajkal rishton ki bhi nahi hoti… Aur yahan used car pe mil rahi hai. That’s not a USP. That’s intent. A lifetime warranty. Alo...see more

Not every great campaign screams for attention. Some just work — quietly, brilliantly. This one from Pronto caught my eye for the right reasons. A f...see more

Some billboards advertise. Some provoke thought. This one felt like a reminder. “One new builder every 3 seconds.” Because ideas don’t scale. Execut...see more

Where Dreams Graduated — And Legacy Spoke Some stages do more than hand out degrees. They mark responsibility being passed to the future. The 10th C...see more

What Saffola Muesli attempted this Valentine’s Day was a quiet reframing of how love is portrayed. Instead of leaning into grand romantic tropes, the ...see more

T20 World Cup season always brings in drama. The scores, the catches and the key moments under pressure! But this year, something else caught my att...see more

The smartest marketing today doesn’t shout. It gets strangers to participate. I saw a live example of that recently. This one made me stand and obser...see more

Sunday newspapers are usually predictable, but the back page of The Times of India, Delhi felt different today. It wasn’t just an ad. It was a peacoc...see more

Lately, watching Shaily Mehrotra on Shark Tank India has been quietly inspiring — not because of flashy deals, but because of how grounded her thinkin...see more

On Valentine’s Day, when most brands rush to declare how lovable they are, Onsurity did something quietly radical. It ran a print ad in the newspaper ...see more

India’s per capita ice cream consumption remains relatively modest. That gap signals opportunity. The real question is how brands unlock new behaviour...see more

This is the kind of OOH marketing that makes you look twice. A billboard repeating just one word: YES. In Valentine’s week, that already sets a narr...see more

I have been a golgappa lover since childhood, especially the ones that my Dadi used to make at home and today when I saw a reel about it, I knew that ...see more

Most launches feel like: “Here’s a link. Maybe you’ll remember to sign up.” This one feels different. @Wispr Flow has spent the last year quietly be...see more

Opened Instamart for groceries. Found GIVA's minimal Korean-inspired silver jewellery collection. Impulse buying just got a whole new category. ...see more

This Valentine’s, love didn’t begin with roses or reservations. It began with a hoarding I almost missed. “My love for you is like Soulflower — non-t...see more

My mom has always loved music. Old songs playing in the background, humming while doing everyday things — that’s her comfort. The kind that plays in...see more

As a marketer, what I liked about IGP’s Valentine’s campaign wasn’t just the billboards — it was the thought behind them. Yes, putting real love mess...see more

What happens when a haircare brand enters culture instead of interrupting it? Arata’s recent Samay vs Archana podcast-style collaboration is a remind...see more

Every parent is worried about the well being of their daughter, specially the hair, as it shows up in the confidence and every day life. Slow growth. ...see more

Loved seeing founders on the front page of the Economic Times today! Spotted some of my favourite names like Ghazal Alagh, Mukund Jha, Ayyappan R, a...see more

The beauty and personal care space feels louder than ever. Every product claims to be the best, every trend promises results, and every review looks c...see more

We’re so used to ignoring notifications because they usually want something from us. This one didn’t, very surprising !  It felt reletable, and actua...see more

I came across Motorola’s stunt today, and it genuinely made me pause and think. Not because of a camera shot or a spec flex, but because the phone wa...see more

I’ve always believed that the best brand collaborations don’t shout for attention, they quietly fit into your life. That’s exactly what crossed my mi...see more

Malaika Arora’s reels were everywhere. Paparazzi following her and people trying to get a closer look. Everyone was talking about the top she was wea...see more

I wasn’t expecting to be highly influenced at 11 PM, while I was about to end my day with my nightly ritual. As I was scrolling through the   Instagra...see more

There is a point where memes stop being memes and start reflecting real behaviour. Phone theft at concerts used to be something people joked about on...see more

Spotted this during Lollapalooza - right when Linkin Park was pulling the crowd in. No logo-led shouting. No brand monologue. Just one line that unde...see more

One idea. One believer. A nation watching. 🇮🇳 A 13-year-old walks into Shark Tank India 5… …and walks out with something far more powerful than a c...see more

Let’s talk Girl Math: If it costs ₹1, it’s basically free. 🎀 If I buy Maggi for ₹1 instead of ₹50, I’ve basically made ₹49. And since I made ₹49, I ...see more

𝐒𝐨𝐦𝐞 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐝𝐨𝐧’𝐭 𝐜𝐡𝐚𝐬𝐞 𝐚𝐩𝐩𝐥𝐚𝐮𝐬𝐞. 𝐓𝐡𝐞𝐲 𝐜𝐡𝐚𝐬𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬. When he started out, people laughed. “How can ...see more

I came across a website created by Razorpay on the National Startup Day, and it instantly stood out. In a country full of opinions and complaints, t...see more

Some collaborations create noise. Others create meaning 💎 Solitario x Warner Bros. Discovery belongs to the latter—where thoughtful design and iconi...see more

I've talked with hundreds of leaders. Some build businesses. Others build legacies. Manish B Chowdhary's words stopped me: "If you want to be a mill...see more

As someone who works closely with learning, capability building, and career coach, I keep asking myself: Why do so many people register for courses bu...see more

What happens when brilliant leaders are forced to choose between a broken union and a bloodied partition? In the opening of Freedom at Midnight Seaso...see more

This New Year, during my visit to Mumbai, it felt a little more like itself to me. Somewhere between hopping into a local train and soaking in the ci...see more

One thing I’ve learned while mentoring young founders and students: They don’t lack ideas. They lack platforms. The My AI Future Reel Competition doe...see more

TIL, this Mexican Paneer Rice Bowl I got for lunch has 31gms of protein and 644 kcal.  And I can check this information for all the dishes I order?! ...see more

I don’t usually overthink hair care ads. But this new TRESemmé Hydra Matrix film genuinely made me pause. Ananya Panday’s energy in the film is inter...see more

Just came across something interesting this morning while flipping through Mint, a full-page print ad that actually made me stop mid-sip of coffee. Tw...see more

Every December, I notice the same pattern. Big declarations. Bold posts. Ambitious plans. And then, very quietly, January settles in and life contin...see more

TRIGGER WARNING: THIS IS REAL. Those wrecked cars on billboards? They weren’t always wrecks. They were once parked outside a house. Once locked care...see more

Airports are high-attention, high-anxiety spaces. People are alert. Focused. Mentally present. Which is exactly why this stood out. Across baggage b...see more

‘Is someone stuck inside?’ That is exactly what I thought when I was at the mall. Something unexpectedly stopped me. In the middle of all the noise, ...see more

I recently visited an ELIVAAS property in Ramnagar, and what stood out wasn’t just the beautiful setting or the calm surroundings, it was the warmth. ...see more

This morning started like any other December morning… until my daughter Vanshika found a postcard on the table. It began with Dear Santa…, And just l...see more

I have been working in HR for the past 20 years.   And I can say this confidently.   Most conflicts with employees do not start with performance. They...see more

This is such a confident way to announce something big and exclusive. No noise, just intrigue. FTX 2026 is officially on my radar now. #ftx2026 Raz...see more

The last few weeks have been full of flight cancellations. Plans changing. Tempers rising. Group chats melting down. And then I saw this story. A co...see more

𝗜𝗻𝗱𝗶𝗮'𝘀 𝗲𝘅𝗽𝗼𝗿𝘁 𝘀𝘁𝗼𝗿𝘆 𝗸𝗲𝗲𝗽𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴… 𝗮𝗻𝗱 𝘀𝗼 𝗱𝗼 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁. This week, Elit...see more

Flipkart’s EOSS actually made me stop scrolling for a second and that almost never happens with ads. Blame The Great Khali. Something about that ad ...see more

A few days ago, I spotted something unusual outside a coworking space, people standing around a packet that looked exactly like chips… but everyone wa...see more

Over the last few months, I’ve been trying to fix one thing in my routine: the post-meal crash. You know that moment after a plate of protein or a co...see more

It’s one thing to talk about supporting startups and another to do it instantly. Union Minister Dr Jitendra Singh demonstrated decisive action at the ...see more

Found the perfect setup for my lifestyle. Since I’m barely home for half the month, having a full-time maid never made sense, but coming back to a dir...see more

Apollo Micro Systems Limited (AMS) has signed a major MoU with the Government of Telangana to set up a ₹1,500 crore greenfield defence manufacturing p...see more

𝗛𝗠𝗣𝗟 𝗦𝗲𝗰𝘂𝗿𝗲𝘀 ₹𝟮𝟳𝟳 𝗖𝗿𝗼𝗿𝗲 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁, 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝘀 𝗧𝗼𝗹𝗹 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 Hazoor Multi Pro...see more

If you've ever walked through the lanes of Kota, you know that the city doesn’t run on coaching. The city runs on dreams. And some institutions become...see more

What excites me most isn’t the partnership itself, it’s the reasoning behind it. Asian Paints becoming the Official Colour Partner of India Home Cric...see more

'𝐖𝐡𝐞𝐧 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧𝐭𝐞𝐫𝐬𝐞𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐫𝐞𝐚𝐥 𝐥𝐨𝐜𝐚𝐥 𝐧𝐞𝐞𝐝, 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐭𝐡𝐚𝐭 𝐝�...see more

Last week, between birthday posts and memes, an ad popped up - BITS Pilani Digital’s Cybersecurity & Secure Software Development certification. And fo...see more

I work in People & Culture. We talk a lot about "recognition programs" - Employee of the Month, tenure awards, annual bonuses. Then I see MATIKS dri...see more

A few years ago, I hit that phase many of us quietly struggle with, working hard, delivering consistently, yet feeling like my career had plateaued. N...see more

🚀 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐚𝐥 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐒𝐤𝐢𝐥𝐥𝐬 — 𝐋𝐢𝐯𝐞, 𝐇𝐚𝐧𝐝𝐬-𝐎𝐧, 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐚𝐝𝐲 BlockseBlock is excited to l...see more

🚀 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐚𝐥 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐒𝐤𝐢𝐥𝐥𝐬 — 𝐋𝐢𝐯𝐞, 𝐇𝐚𝐧𝐝𝐬-𝐎𝐧, 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐚𝐝𝐲 BlockseBlock is excited to l...see more

I recently read about Harsha Bothra, the woman behind Hyderabad Jewels — and her story stayed with me long after the jewellery did. What impressed me...see more

I recently read about Harsha Bothra, the woman behind Hyderabad Jewels — and her story stayed with me long after the jewellery did. What impressed me...see more

You reach a certain phase in life when everyone around you suddenly starts “investing”. A cousin is buying gold coins, a colleague is stacking silver...see more

You reach a certain phase in life when everyone around you suddenly starts “investing”. A cousin is buying gold coins, a colleague is stacking silver...see more

Everyone thinks HR is always “busy” and honestly, sometimes the HR gets into that perception and think that they too don’t even know what they are bus...see more

There's loads of criticism directed, specifically towards Aman Gupta for stepping down as boAt Lifestyle’s CMO just before the IPO. While the headli...see more

During a quarterly business review, I noticed a pattern. Colleagues from other countries frequently asked me to repeat points. My ideas were solid, sl...see more

They didn’t try to create a new belief. They simply built a system around a belief millions already lived. And honestly? That’s the genius behind Div...see more

They didn’t try to create a new belief. They simply built a system around a belief millions already lived. And honestly? That’s the genius behind Div...see more

I remember the day I almost said no to a project because it felt too big for me alone. I had the skills, but not the team. The client needed design, ...see more

I remember the day I almost said no to a project because it felt too big for me alone. I had the skills, but not the team. The client needed design, ...see more

Corporate gifting still remains the biggest mystery of all times. Most employees either forget what they receive, or it’s shipped off, never to see th...see more

Corporate gifting still remains the biggest mystery of all times. Most employees either forget what they receive, or it’s shipped off, never to see th...see more

🚀 The eCommerce advertising revolution starts today This feature alone can boost your marketing 3X 🚀 Higgsfield Click-To-Ad drops NOW. What used t...see more

🚀 The eCommerce advertising revolution starts today This feature alone can boost your marketing 3X 🚀 Higgsfield Click-To-Ad drops NOW. What used t...see more

Over the years, I’ve met many remarkable professionals, but a very few who redefine what “dedication to knowledge” truly looks like. And Dr Rahul Vina...see more

Over the last few months, I’ve been trying to keep up with how fast AI is evolving. During that journey, I came across AIChief, a platform that feels ...see more

Over the last few months, I’ve been trying to keep up with how fast AI is evolving. During that journey, I came across AIChief, a platform that feels ...see more

This Instamart campaign has to be the most real “winter is coming” reminder ever. 🤣🤣 This is the actual representation of all of us after 1 cold co...see more

This Instamart campaign has to be the most real “winter is coming” reminder ever. 🤣🤣 This is the actual representation of all of us after 1 cold co...see more

Lately, I’ve been noticing the little signs in my child’s routine that most of us tend to overlook, the sudden tiredness after practice, the days when...see more

Some lessons don’t come from classrooms; they come from childhood. For me, entrepreneurship didn’t start with a pitch deck; it started with a piggy b...see more

There was a time when I used to say, I’ll start investing myself next month, then the next month and then the one after that. Like most of us, I knew...see more

Long tresses. Morning rush. One smarter shower later. Honestly, there were days when washing my hair felt like a full choreography, detangling, rinsi...see more

Growing up, dinner time was sacred. No matter how busy the day got, we always found ourselves gathered around the dining table, warm rotis, dal, and a...see more

Some mornings, ideas just don’t flow. The inbox feels louder than my thoughts, and creativity takes the first coffee break of the day. That used to b...see more

Not every scare comes with a scream and goosebumps don’t always need volume. Driving past Juhu recently, I saw what looked like an ordinary Halloween...see more

Another month, another statement from Tata Motors. With 74,705 units sold in October, the brand continues to sit comfortably ahead of Mahindra (66,800...see more

When November hit and my dear friend announced her wedding date, I knew the hustle was on. Between saree hunts, venue visits, and that “bridal glow” p...see more

I just happened to watch the first episode of Mahabharat – Ek Dharmayudh on JioHotstar, and frankly didn’t expect it to hit me so badly. We’ve all gro...see more

I just happened to watch the first episode of Mahabharat – Ek Dharmayudh on JioHotstar, and frankly didn’t expect it to hit me so badly. We’ve all gro...see more

I just happened to watch the first episode of Mahabharat – Ek Dharmayudh on JioHotstar, and frankly didn’t expect it to hit me so badly. We’ve all gro...see more

I just happened to watch the first episode of Mahabharat – Ek Dharmayudh on JioHotstar, and frankly didn’t expect it to hit me so badly. We’ve all gro...see more

Some people need coffee to fuel their day — I just need a crunch. I’ve always had a bit of a sweet tooth. Between back-to-back calls, endless meeting...see more

I was never scared of the ghosts that I saw on TV while growing up. Those had music, jump cuts, and commercial breaks. What scared me was that one ro...see more

At this stage of life, I value convenience over everything. As a working professional and HR, stepping out to try eyewear on weekdays is just not conv...see more

My life's been a whirlwind lately, no routine, just a constant cycle of highs and lows. Some weeks are all hustle… crushing deadlines, back-to-back m...see more

Moving to a new city used to mean compromising on comfort. Not anymore. A close friend of mine recently relocated to Bangalore for her first job. She...see more

No agency should suffer because creatives take days. I hear it all the time from the agency folks First work on the ideas, then comes explaining to t...see more

Got a message last week saying — “Your account will be blocked in 2 hours, click here to verify." For a second, I actually panicked. That’s how real ...see more

Got a message last week saying — “Your account will be blocked in 2 hours, click here to verify." For a second, I actually panicked. That’s how real ...see more

Most founders talk about being customer-obsessed. But very few actually walk up to a customer’s door, quite literally to prove it. When I came across...see more

For women, road safety isn’t just about accidents. It’s about confidence, security, and the freedom to move without fear. Every day, countless women ...see more

For women, road safety isn’t just about accidents. It’s about confidence, security, and the freedom to move without fear. Every day, countless women ...see more

Most relationships don’t break in one day. They fade slowly, when two people stop hearing each other. It rarely happens with one big fight. More of...see more

AI editing tools are getting smarter, but Hedra is getting smoother. These transitions feel next-level cinematic.