Siddharth Jogani

At 21, My job was to sell ads to restaurants. Simple enough because restaurants needed visibility, I had a product to sell. But the more I spoke to restaurant owners, the more I realized something. They didn't just need ads. They needed customers walking through their doors. So instead of just pitching banner placements, I started asking different questions: →How are people finding you today? →What's keeping them from coming back? →How do we bring in customers who've never heard of you? And that's when it clicked. The real problem wasn't ad inventory. It was getting more people to actually use the platform. Because if we could do that, everyone wins, the restaurants, the customers, and Zomato. So I did something that wasn't in my job description. I started driving Zomato review us stickers on restaurant orders as that would be a win-win (brands would get more reviews and popularity) & Zomato in turn would generate traffic. This is before the app had launched so website was everything. No one told me to do it. It wasn't part of my KRAs. But I believed it would make a difference. And it did. My region had a decent surge in web sessions & the traffic went up as well. Revenue followed. And nine months into the job, I was sent to Lisbon to launch Zomato. 7,000 km away. New market. New challenge. Not because I was the most experienced person in the room. But because I was willing to solve the bigger problem instead of just doing what was written on paper. That's the thing about growth, it doesn't happen inside the boundaries of your job description. It happens when you care enough to look beyond it. If you're starting out, here's my advice: don't limit yourself to what's written in your job description. Get your hands dirty. Work on things that aren't officially "your problem" because that's where you'll learn the most and that's what people will remember you for. (P.S: The picture attached is from the year 2014 in Lisbon during one of our stickering drives where we used to go and put stickers across restaurants to increase visibility for Zomato and drive reviews for the restaurants on the platform.) Siddharth Jogani | Restaverse

Yesterday was my birthday. And three years ago, on this very day, I made the decision that changed my life of leaving Zomato to build Restaverse. Every year, this date reminds me of that moment. Because after almost a decade at Zomato, I realized I needed to pause and rethink what I wanted the next years of my life to look like. In that pause, one thing became very clear: If I truly wanted to build something meaningful, I couldn’t keep delaying it. I had to stop thinking about it and finally start building. That's when the idea for Restaverse was born: → Not through a business plan. → Not through a pitch deck. But by asking myself a simple question: “What do I genuinely want to build for the next decade of my life?” There was no certainty. No blueprint. Just conviction. Three years later, watching what Restaverse has become, I’m grateful I trusted that instinct. The decision that felt risky then is the one that makes sense every single day now. A big thank you to the entire Restaverse team for celebrating my birthday, and thanks to everyone for the love that came my way. Siddharth Jogani | Restaverse

The first time we met, they told us very clearly: “We don’t need you” And honestly, I respected it. When we first met the team at Cream Centre, they were confident about their systems and their way of working. They did not see any immediate value in bringing an external partner. So we thanked them for their time and walked out. A few months later, we reconnected. This time, we decided to start small and one limited activity with a minimal scope Not to prove anything. Just to show how we think and how we work. As we began working together, we started sharing data with Clear insights. Honest reporting. Practical suggestions. No fluff. Slowly, the conversations changed. Today, almost two years later, they rarely take major decisions without our reports, our tech, and our analytics inputs. We are now deeply integrated into their systems. What started with one outlet has grown to more than 40 locations of cream centre and ice cream works. Here's the testimonial from Rishi Chona, CEO of Cream Centre: “Over the past two years, we’ve had the pleasure of working closely with the Restaverse team, and their impact on our delivery business has been significant. They have helped us optimize operations across the board and drive meaningful growth in sales. What truly sets them apart is their reliability and expertise in data analytics. Their insights are clear, practical, and consistently actionable, enabling us to make better, data-backed decisions. I trust them to manage every aspect of our delivery operations seamlessly, which allows me to dedicate more time and focus to other strategic areas of the business. Their partnership has been invaluable to us.” Above is the recently shared a testimonial about how much our data and analytics matter to them. For me, that meant more than any sales pitch ever could. Siddharth Jogani | Restaverse