Sonali Malhotra

Business ka first rule… earn profit. That’s what we’ve all been taught. In business school, in corporate meetings, in every strategy discussion. No ...see more

Most founders walk into podcasts with a pitch. He walked in with a point of view. On Raj Shamani’s podcast, the Dot & Key Skincare didn’t try to sou...see more

What’s a real green flag in a modern employer? It’s not the perks you photograph. It’s not the policies you publicize. It’s not the culture deck you ...see more

What’s a real green flag in a modern employer? It’s not the perks you photograph. It’s not the policies you publicize. It’s not the culture deck you ...see more

Ohhhh when the founder is actually delivering the product… In a city like Delhi where brand campaigns are loud and everywhere, this felt different. ...see more

Ohhhh when the founder is actually delivering the product… In a city like Delhi where brand campaigns are loud and everywhere, this felt different. ...see more

Ohhhh when the founder is actually delivering the product… In a city like Delhi where brand campaigns are loud and everywhere, this felt different. ...see more

“Shaadi mein shaadi kab kar rahe ho?” Everyone asks. No one actually helps. I spotted this on LinkedIn and immediately thought, kaash mere saare rela...see more

A junior at work moved to a new city this week for her first job and found a place at Stanza Living. She smiled through the day, but later told me it...see more

Take a bow, Razorpay. If someone knew how to show up for founders meaningfully, I would definitely give you all an award for that. The way Razorpay h...see more

We love our bags more than anything. They sit close to us - guarding our space, our safety, our little world. And yes, the trust issues are real. Bu...see more

Shapewear became a conversation again after Malaika Arora’s video with Invogue. But the truth is, shapewear has always been a conversation for women....see more

Learning from practitioners > learning from posts. Because real marketing isn’t built in comment sections. It’s built in boardrooms. In failed campa...see more

When you open a corporate gift, there’s always that silent prayer: Please… not soan papdi. And please… not another coffee mug with a brand tagline. ...see more

This changed how I think about innovation. In a recent podcast with Think School, WOW Skin Science founder Manish B Chowdhary shared something intere...see more

Innovation doesn’t always need a launch event or a viral campaign. Sometimes, the most impactful changes are subtle, thoughtful, and directly aligne...see more

I never really questioned height claims.
Until recently. Growing up, height was everywhere. 
Charts on walls. Marks on doors. 
Posters in school with...see more

I don’t always smile this confidently at work. But when the opportunity is worth it, the smile shows up automatically. 😄 Grateful to ECS Fin Inc. fo...see more

I think most of what I have learnt about entrepreneurship and pitching has come from watching Shark Tank. I have rarely missed an episode. New season...see more

This didn’t feel like a campaign. It felt like a social experiment. What happens when you introduce familiar Indian household voices into professiona...see more

This is what real brand distribution looks like. My first day in Singapore. Grocery run on Shopee and MuscleBlaze shows up. Not some generic listi...see more

The visual cues work because the category trained us to accept them. Height scales, arrows, growth symbols. We have seen them on packs for years. Th...see more

Humne life ka aadha time documents scan karne mein nikaal diya. Next generation gets wallets and verifiable credentials. Progress, finally. While m...see more

I wasn't planning to do this. But I walked past a Pintola fitness oath setup at SkyJumper Trampoline Park, and someone handed me a mic. "Take an oat...see more

I didn’t know my brother needs to run a marathon 😂 For Dulhan Ka Bhai Run Club. So that he can manage proper arrangements in my shaadi (jab bhi hog...see more

Everyone talks about 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝘀𝘁 like it’s some magic reset button. As if discipline wakes up on a calendar date. As if consistency needs p...see more

Told my mom I need a constant reminder to eat clean. She had an option - Flying Chappal! Emotional damage alag. So yeah. That option is closed. Bu...see more

What really stayed with me about ELIVAAS was the feeling of being unrushed. When I came across the Christmas box from Elivaas, it didn’t feel like a ...see more

Achi job kahan milegi? Honestly, this question never really goes away. Package badalta hai. Title badalta hai. Par sawaal wahi rehta hai. That li...see more

Raghav Chadha’s statement on banning 10-minute deliveries by quick-commerce platforms has two sides. Yes — delivery partner safety matters. No conve...see more

Most support calls are forgotten the moment they end. No brand recall. No continuity. Just another Zoom link that looks like everyone else’s. But he...see more

We grew up trusting our parents with everything. The clothes they picked. The school they chose. And of course… the food they fed us. But today with ...see more

Some companies give certificates. Some give trophies. And some… Take 1,000 employees to London as an annual reward. Chennai-based real estate develo...see more

I’ve never actually experienced a proper office Secret Santa. Work-from-home did its thing. Some colleagues know my name. Most probably don’t know I ...see more

Messi India aaya. Fans excited. Ready to pay ₹10 lakh ticket just for taking photos + enjoy handshakes with the GOAT. Where I was still debating wh...see more

Some brand moments don’t feel like launches- they feel like milestones. The Go Colors flagship store opening at Linking Road, Bandra was one of them....see more

Nineteen years is not just a milestone. It is proof of conviction, character, and consistency. Kota’s coaching landscape has seen waves of change. I...see more

Kya time aa gaya hai… Apni hi reception attend karna pade — Airport lounge se. Thanks to IndiGo (InterGlobe Aviation Ltd) flights delays, The coup...see more

I love when a campaign makes you stop not because of what it says, but because of what it implies. The EUME x Ishaan Khatter launch is exactly that....see more

The Line That Changed How I See Haircare “If a product can’t speak for itself through touch and texture, no campaign ever will.” I read this line fr...see more

Shaadi.com just pulled off the kind of brand moment every marketer wishes they had in their career. Not with a celebrity. Not with a grand campaign. ...see more

Everyone’s talking about the creativity of this campaign… But can we talk about the product for a second? This Lumio ad made me pause — not because ...see more

Hyphen has this rare talent, they don’t wait for trends, they somehow just create them without making a big noise about it. And today, they’ve gone a...see more

Everyone wants success. But very few are ready for what actually builds it the silent, repetitive, unglamorous daily grind. And now Dabur India Lim...see more

Watching my child train has shown me a different kind of courage. Not the loud kind. The kind that wakes up early, tries again after a rough practic...see more

It was just a 5-minute ride. That’s what I used to tell myself too. No helmet. Just a quick trip. “What could possibly happen?” But then she came al...see more

This festive season’s most talked-about sweet? Meet Swarn Prasadam — ₹ 1.11 lakh per kg. From heritage nuts & saffron to edible gold ash, Jaipur’s ar...see more

We’ve seen brands talk about customers. But it’s refreshing to see one celebrate the builders instead. This film, starring Pooja Dhingra, turns nosta...see more

Not every fast is for love. Some are for peace. Some for balance. And some… just to make your space feel alive again. Mom’s been glowing since mo...see more

Would you ever book a land plot in 10 minutes? Or would your family need a full board meeting first? 😂 Because apparently, Zepto just made that pos...see more

“Become a marketing pro in ₹99.” That’s what every other course promises these days. And still… we’re all wondering why our campaigns don’t convert....see more

It seems like we’re getting a new vichola on the ground. OpenAI just announced its LinkedIn rival, launching mid-2026 — an AI matchmaker for jobs. T...see more

Vidit Aatrey saw a gap in how India shopped—and how India sold—and turned that insight into Meesho He built a platform that empowered millions of sm...see more

Parenting isn’t about gender — it’s about love, responsibility, and resilience. Meet Mr. Pankaj — a Swiggy delivery partner who juggles his work resp...see more

Didn’t expect my biryani to come with barkat today. Inside the box, I found a small scroll with a big thought— “Feeding someone in need is the great...see more

Tan, dullness, tired skin and drained vibes —uff 😥 a real struggle. Mamaearth ‘s latest campaign gets it - tapping into what Gen-Z actually connects...see more

India’s first-ever ‘𝗙𝗹𝘆𝗯𝗿𝗮𝗿𝘆’ at 𝗕𝗵𝘂𝗯𝗮𝗻𝗲𝘀𝘄𝗮𝗿 Airport is all about! What I truly admire about this new initiative- 🔹 Read while y...see more

Damn, even earbuds got that vroom vroom energy now? I saw the Boult x Mustang Torq earbuds. Didn’t expect earbuds to look this killer, yaar. My b...see more

Couldn’t stop praising Blinkit for this new service! Kudos to your team for stepping up in #emergency medical response. A Blinkit ambulance delivere...see more

Phle dosti, fir pyaar… aur ab partnership & strategy meetings! Who said date nights can’t include business plans? Love how Honasa Consumer Ltd. is r...see more

It’s good to be featured in the 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗲𝘃𝗲𝗻𝘁 𝗽𝗼𝘀𝘁! Had the best and funniest conversations 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗘𝗢! ✅ Performed in...see more

In Denmark, you don’t just borrow books. You borrow people. For 30 minutes, you sit with them. You hear their life story. The goal? To fight preju...see more

We are still Struggling to find people in Prayagraj And some are saying- they will deliver the items in 10 minutes.. Just a question 😅 #Zepto : "H...see more

#Mastercard gets it. A simple billboard. A human truth. A personal touch. B2B brands, 𝘁𝗮𝗸𝗲 𝗻𝗼𝘁𝗲𝘀. People don’t connect with 𝙟𝙖𝙧𝙜𝙤𝙣 �...see more

Now get it—Why it is not UMPA? PUMA turned into ‘PVMA.’ And now it all makes sense! The iconic sports brand pulled off a bold move. Changed its si...see more

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗱𝗼𝗻𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗿𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴?.. When people see the difference they’re making, it creates...see more

OYO: From ‘Couple Goals’ to ‘Shaadi Goals’! The Collab We Never Knew We Needed! “Anupam Mittal: ‘Shaadi ke saath OYO discount free!’ Ritesh Agarwal...see more