Srishti Gupta

Virat. Rohit. ₹399. A clever brand play? Two of India’s biggest cricketers. One grooming brand. That’s how KT Professional - KT Kids - KT Men entere...see more

Lately I’ve realised something about productivity. It’s rarely about doing more. It’s about removing the small frictions that slow you down every da...see more

Honest review — Blur India This Is Milk. And yes, before you ask — it’s a perfume, not a drink. I saw this quirky milkshake-inspired fragrance online...see more

Sometimes marketing isn’t about adding a celebrity. It’s about choosing the right one and knowing exactly how to use them. This Mamaearth collaborati...see more

Stop being just a creator. Start being a builder. Emergent just showed what happens when you move beyond content. They doubled their revenue to $100M...see more

This Valentine’s, I’m sending my couple friends to Goa. Yes, you read that right. ✈️🌴 Okay wait, let me explain. I was scrolling Instamart (becau...see more

Everyone wants the “viral D2C playbook.” Very few talk about the boring one. KT Kids scaled from ₹1 Cr to ₹240+ Cr ARR doing things most startups av...see more

Who needs a Valentine when you have a Galentine 💗 I was heading to meet my friend yesterday and suddenly I realised, I had no gift. Classic. So th...see more

The little plant is sitting on my desk right now. No instructions. No pitch. Just soil. And time. It made me rethink how we talk about growth. Faste...see more

Getting ready every day showed me, Something I had been ignoring for a while. More lipsticks. More touch-ups. And still, dry lips by the middle of t...see more

Was this a marketing move? I am still asking this question, And ig that’s why it worked. No stage. No booth. No one yelling for attention. Just a gi...see more

I saw a print ad today that didn’t try to sell me the stock market. No “best stocks right now.” No urgency. No pressure to act. It was just, a quest...see more

Lately, while getting ready, I noticed something small but important. Using different brushes for different steps changed everything, the blending fe...see more

When did token price become the only signal we trust? I watched a podcast featuring Kashif Raza recently, and it made me pause. Somewhere along the w...see more

Most year-end summaries say, You spent this much but super.money wrapped said, "So... this is who you are." Apparently, I'm PriNykaa Chopra taking Ny...see more

Some days, doing a master’s degree feels like living inside a constant to-do list. Classes. Assignments. Fieldwork. Deadlines. Repeat. Somewhere in t...see more

Getting ready usually meant sitting quietly while my friend did my makeup. I trusted them. But somewhere in between, I wanted to understand it mysel...see more

We often think launches requires huge announcements. Big reveals. Loud campaigns. But sometimes, the most effective marketing doesn’t explain the ide...see more

Do you really think we are so reliable on AI? If yes, The why dont build one of yourselves. We decentralized money We decentralized data But AI? ...see more

Some moments hit home, This was one of them. After weeks of whispers, wild guesses, late-night planning, and that one person who almost spilled the ...see more

what is this hype of 8.8%? so Stable Money gave a 2 page advertisement on front pages of The times of India. Isn't it amazing? The brand who recentl...see more