Swati Mathur

Imagine attending a stand-up comedy set… and watching it transform into a masterclass in marketing strategy. That’s the power of unexpected outcome...see more

I'll be honest, I was scrolling past a bunch of ads and saw something about a steel scoop in a protein powder. That instantly made me pause. Why? B...see more

I used to be someone who always worried about what to wear, even when my cupboard was already full of clothes. One day, my mom asked me to give away ...see more

When was the last time you saw grown-ups argue over… letter counts? This weekend, LinkedIn turned into exactly that. The iPhone 16 Pro has never loo...see more

Sometimes the simplest ideas create the strongest visuals. To promote its On-Time Delivery promise, Swiggy put treadmills on Bandstand. And had giant...see more

Mummy, isko bolo next time jab bhi mere sath jaye khudka bag khud pakde. My brother used to feel so awkward whenever I handed him my purse while I ti...see more

We celebrate victories, but rarely do we hear about the fight behind them. Ajna Amith’s path to gold was anything but easy — and that’s exactly what...see more

I never really paid attention to how stress affects my body until I started strength training. That’s when I realized that recovery, sleep, and manag...see more

I used to believe that better decisions came from doing more... - more research, - more comparisons, - more time spent weighing options. But hone...see more

I absolutely love this mockumentary by Sprite—Part 1 is pure gold! I’ll be first in line for Part 2.

I used to struggle a lot with dandruff and finding the right hair care products that actually work. That’s when a friend recommended Bare Anatomy, an...see more

I want to share something with you all. When I started attending events, coaching sessions, or even just traveling for work, I used to carry bags th...see more

They say men don’t cry - but that’s not the full story. In the fast dating culture of the current generation, vulnerability is rare, often masked by ...see more

Old tactics won’t take you far in today’s content landscape. Today, you can’t just throw money at content and expect success. The game has evolved- a...see more

"Log kya kahenge", this has been my fear for the longest time. But despite that fear, I took the biggest leap of my life—I left my stable corporate ...see more

I used to believe that exercising alone was enough for glowing skin. While regular workouts did improve my skin, there was still something missing —...see more

I’ve always believed that true strength lies in owning your choices. Whether it’s about chasing your dreams, balancing your career and family, or ex...see more

Have you seen these two faces? I stumbled upon them yesterday. Dirghayu & Vikrant, both were batchmates(and roommates) at IIT BHU. Now, they are fo...see more

I am the first woman in my family to pursue an MBA. Not only that, but I was also a gold medalist in my MBA batch. You might think I must be incred...see more

A strong partnership is like rowing a boat - when both people paddle in sync, they move faster. So why do so many workplaces resist the idea of coup...see more

The first thing I came across this morning was this BOLD ad copy Why bold? Because it's never easy to take on giants. But with smart ad makers in t...see more

We’re all living in the brand collab era, and this one’s the latest hit! Yeh partnership toh dil se mast hai! 😍 Shaadi.com just spotted the newes...see more

Bhaiya, aise slippers dikhao jo comfortable ho– this is what I always say when shopping for footwear. I prefer comfort over style, which is why it o...see more

#Ad Traditions are evolving but are brand also doing the same? bigbasket's ad captures a reality we don’t talk about enough—how traditions are bei...see more

We’re all in this race, but let’s be honest sometimes we’re running in circles. As a mentor, I’ve seen how burnout can make the best of us feel lik...see more

As a child, I had a habit of sneaking a few Hajmola tablets after dinner. It wasn’t just about the taste—it was the fun of making faces because of ...see more

I opened Instagram today and saw this video by Swiggy. Such a wholesome one, perfectly capturing the excitement and chaos of what happens when the bel...see more

I used to hesitate when promoting my services on LinkedIn. However, when I created a digital product on Topmate , I never expected that I would bec...see more

I usually don’t feel sad when opportunities slip through my fingers, but this time it’s different. After completing my MBA in HR and Finance, I appl...see more

Experience the future of shopping with #Tanishq's latest tech! Simply scan the QR code in your newspaper and see the dazzling jewelry pieces on you. ...see more

I am a person who loves gifts🎁, especially when they come in the form of thoughtful, eco-friendly treasures! 🌿 A huge shoutout to OffiNeeds.com fo...see more

📌 Entrepreneurship is the blood of a nation's thriving economy and to fulfill the mission of creating job creators, the students of IIT Bombay from A...see more