Vipul Mittal

Netflix didn't release an episode. They detonated one. Samay Raina filmed The Great Indian Kapil Show right after the India's Got Latent controversy exploded. Netflix had the episode sitting in a vault for 4+ months. They watched. They waited. They said nothing. Then Samay released "Still Alive" — 53 million views. The most-watched stand-up special ever on a single YouTube upload. For two straight weeks, the internet couldn't stop talking. That's when Netflix moved. Dropped the teaser. Scheduled the episode for May 2 — World Laughter Day. A long weekend. Peak cultural moment. They even had 3-month-old Reddit threads that leaked the filming quietly taken down. Nothing was going to blow the timing. Most brands panic when controversy touches their content. Pull it. Distance. Apologise. Netflix sat still, let Samay rebuild his own narrative, and showed up the exact moment his name was at maximum recall. This episode didn't launch the comeback. The comeback launched this episode. That's patience as a marketing strategy. And it's rarer than any budget or tool. What's the best example you've seen of a brand that won simply by waiting? Drop it below. #Marketing #BrandStrategy #ContentStrategy #Netflix #CreatorEconomy

What do you do when your star employee joins your biggest competitor? Raghav Chadha’s move to the BJP isn’t just a political headline. It’s a classic corporate cautionary tale. Imagine a "Star Employee" at a high-growth startup. He gave his sweat, blood, and prime years to build the brand. The startup got huge funding (public mandate), but execution faltered due to internal friction. Instead of rewarding the high-performer, the management chose "yes-men" for promotions. The result? The talent doesn't just leave; they join the market leader. In the corporate world, we call this a "Retention Failure." You can have the best vision, but if you stop valuing the people who built the ladder, don't be surprised when they use it to climb into your competitor's office. Loyalty is a two-way street. When "suffocation" replaces "opportunity," talent will always choose growth over sentiment. #Leadership #CorporateCulture #Retention #RaghavChadha #GrowthMindset

Rotoris just gave me 48 hours to spend money. ⏳ Most brands spend millions trying to make buying easier. • One-click checkout • Endless discounts • Buy now, decide later The goal is always the same: remove friction. But Rotoris is doing something completely different. They’re adding friction on purpose. I joined the waitlist months ago. Yesterday I received the message: “Access Unlocked — Valid for 48 hours.” If I don’t buy within 2 days, the access disappears. At first it feels restrictive. But from a brand strategy perspective, it’s brilliant. Because this does 3 things: >Filters buyers from browsers Luxury brands don’t want traffic. They want intent. >Protects exclusivity Scarcity isn’t just about limited supply — it’s about controlled access. >Turns buying into an event It feels less like shopping and more like being invited into a club. Huge credit to Aakash Anand - A Rotoris Man and the Rotoris team for leaning into this strategy. In a world where everything is instantly available, making people wait might be the ultimate luxury. Now the real dilemma: I have 33 hours left. Do I pull the trigger… or let the clock run out? ⌛ #LuxuryMarketing #BrandStrategy #Scarcity #MarketingStrategy #IndianStartups #Acquisition #Engagement #GTM