Pooja Soni

Wake up early. Stick to the plan. Sit at the same desk. Repeat. I used to think productivity was mostly about discipline. But the older I get, the m...see more

I just came across an ad that described every family’s situation! The career advice uncle. The neighbor with strong opinions about every degree. The ...see more

5 years of building a career, and somewhere along the way I stopped building myself. Deadlines replaced dinners. Coffee replaced water. And stress be...see more

Everyone loves talking about startup success stories. Very few talk about what it takes to build something that lasts for 50 years. I recently came ...see more

Honestly, I ignored the signs for too long. Dragging myself through mornings, needing two cups of chai before I felt human, falling asleep on calls. ...see more

Unlike most days where I feel busy, last weekend actually felt productive. Met amazing people. Learned new things. Had meaningful conversations. Hig...see more

32 LPA. Good company. Great work life balance. A friend I know wasn’t struggling with performance. he was happy at his job, but he couldn’t shake off...see more

I spent last night reading about a founder most people on this app have never heard of. And I couldn't stop thinking about what he did differently. H...see more

The most interesting part of REDMI's latest campaign isn't the battery. It's the repetition. Last week, they ran a comparison around performance. A...see more

A lot of marketing today is about shaping perception. This REDMI Turbo 5 print ad felt different. I was flipping through the paper when I saw the be...see more

OOH advertising used to be: Look at the billboard → walk away. Now? Brands like Myntra are turning it into: Experience → interact → create content → ...see more

I don’t think people “create content” in separate phases anymore. It all happens simultaneously now. The line between consuming, creating and sharing...see more

"You can't manage a baby and a business together." Tbh, there were days I almost believed it too. Building while raising a child is not easy at all....see more

My morning routine usually involves a lazy scroll through the paper, but today’s front page made me look twice. The Bombay Times logo was changed to ...see more

This is the kind of collab that makes people stop and ask, “wait, how were they able to make it this big?” Because MuscleBlaze didn’t just borrow Nar...see more

“30-minute delivery” used to mean snacks and cravings. Now Myntra M-Now x underneat.in is making last-minute fashion crises disappear too. And hone...see more

Oh my god!!! I just love it... ❤ What a product & Brilliant market entry.. This is what a great market entry look like.. B by Lenskart.com just ga...see more

As a branding girl… I check my phone before I check if the person next to me is okay. Literally. Not kidding. Last weekend I was at a dinner with fr...see more

Cold-pressed oils had always made me curious, so I started reading more about the category and understanding the process better. And, Saffola Cold Pre...see more

For 2 seconds… I genuinely thought: “Wait… is this a Santoor ad remake?” The expressions. The reveal. That same “She’s a MOM?” moment. District rea...see more

“Eat your veggies.” “No.” “Finish your tiffin.” “Not hungry.” Every morning in my house starts with negotiations. One bite goes in… three come bac...see more

The room is clapping, people are cheering,  She just got promoted... Everything says this is her moment... BUT, Inside her head, there’s a different ...see more

Got featured on Times Square. Twice. My family saw it and praised me. That felt better than any payment. But people keep asking, "Pooja, how did you ...see more

You can hire an Agent-first team for your payments in a minute now. We’re moving into a world where execution is getting radically easier. You can ge...see more

I don't share many product launches here. But I couldn't scroll past this one. Wispr Flow dropped their India launch video and it hit differently. Th...see more

Appraisal season in India: After giving a 2% hike… “Tumhare liye specially push kiya hai… kisi ko bolna mat.” 🙂 And you say thank you… while mentall...see more

One challenge with outdoor advertising is simple: You rarely get more than 2–3 seconds of attention. Saw a Lay’s hoarding today that seems designed ...see more

I’m not good at making investment decisions. I’ve noticed something about us… We don’t hesitate to spend on things that give us instant happiness... ...see more

I’m not good at making investment decisions. I’ve noticed something about us… We don’t hesitate to spend on things that give us instant happiness... ...see more

I never really questioned this.   Boiling baby essentials just felt like the obvious thing to do. It’s what we’ve all seen growing up. It’s what our p...see more

Shubman Gill batting means I am not available to take any calls. No calls. no “just 2 mins.” no unknown numbers with confidence. Because I am not mi...see more

Me: I can’t repeat this outfit, I wore it at the last event also. Meanwhile, my husband: • same for party • same for wedding • same for festivals also...see more

This doesn’t look like AI output. This looks like a film still. 3 frames: - Hero shot. - Closer breakdown. - Final moment. No characters. Still tel...see more

The Ajmal Perfumes theatre campaign is proof that the most effective marketing is the kind that respects the audience. A beautiful cinematic ad with ...see more

One thing today’s audience is very good at? Spotting marketing BS. That’s why this caught my attention. POCO’s X8 Pro Series campaign doesn’t try t...see more

Really cool demo from Razorpay. The cart recovery example especially caught my attention. Cart abandonment is such a common issue for online business...see more

Mom. Daughter-in-law. Working professional. For many women, it feels like living three lives at the same time. At work, you are expected to stay foc...see more

Mumbai Indians 🤝 RCB That alone sounds crazy. These two teams have some of the biggest fan followings in IPL. Usually on opposite sides. But now ...see more

I thought this was a camera ad. Seriously. I was going through a newspaper ad when I saw it, a sleek, professional setup with the headline: "The be...see more

Every business starts somewhere. Mine started in one small room. No big team. No fancy office. Just a one-woman army, a laptop, and the belief that ...see more

Not a forced celebration. Just a brand joining the national mood with a jowar-daar twist. And that’s what marketing done right looks like, timely, c...see more

Last week I got a disturbing call from an unknown number. He said he needed guidance on LinkedIn. Sounded polite. Said he followed my work. As a cr...see more

Recognition doesn’t always come from big awards or announcements. Sometimes it comes in simple ways... a thoughtful note and a small surprise that say...see more

A friend texted me this out of nowhere!! “Spent minutes just reading the label of a milk mix today” I laughed because… that’s exactly the kind of thi...see more

As a mompreneur, I’ve realized one thing. Good sleep is not guaranteed. So whatever sleep I get, it has to count. Some nights are broken. Some morn...see more

What’s the most “eaten” thing in India? Not dal chawal. It’s “Maa kasam.” Because here, a promise made in front of your mother isn’t decorative. It c...see more

Yes, I noticed Hardik scolding Kuldeep for dropping that catch. But I also noticed something else during last night's match. Between overs, instead ...see more

“Bas 2 minute.” In India, that’s never just about time. It’s reassurance, delay, urgency, convenience.. all in one line. That’s what makes Bas 2Min ...see more

Came across Razorpay in the Economic Times today. And honestly, it didn’t feel new. I’ve noticed them do founder-first work before.. during IPL, thr...see more

Who knew a newspaper could bring back childhood memories… This morning, I poured water on paper.. just like old times. The price revealed itself. An...see more

From the outside, you might see confidence. What’s less visible is the overthinking — late nights asking “Is this valuable enough?” and drafts rewritt...see more

After a point, you start noticing patterns more than campaigns. Same lighting. Same floating phone. Same “hero shot”. So when I saw this REDMI Note ...see more

Founders rarely talk about recognition. Most are too busy dealing with the next decision. Yet, representation matters - not as praise, but as validat...see more

The recent AGR relief shows that, Vodafone Idea Limited (Vi) is still an important part of India’s telecom system. This relief did not remove respons...see more

Wait.. What??? Two photos. Placed side by side. No explanations. Just a silent question. And without being told anything, one image stood out... s...see more

“Can we adopt a dog?” My daughter keeps asking me the same question. And every time, my practical answer comes out first. “Par uska care kaun karega?...see more

Gratitude. That’s how I want to begin this year. My mummy, mama, and papa.. die-hard fans of Amitabh Bachchan sir. Not casual fans. The kind who neve...see more

Spotted this Swiggy billboard in Bandra and honestly… This is the only New Year wish that makes sense right now. The whole internet is scared to say ...see more

Marketing teams are great at moving fast.   Until money enters the picture.   A designer asks for an advance. A printer wants payment confirmation. An...see more

My friend called me, "I need some extra income every month. Could you do something?" He wasn’t asking for big ideas. He just wanted something extra e...see more

Every parent wants the best for their child in sports, but we often overlook the nutrition piece because the options were never designed for kids who ...see more

When you look closely at how Indian brands operate today, one pattern stands out - growth accelerates on the demand side, but friction builds up in t...see more

As a parent, this message hit me harder than I expected. Every day, we watch kids put in effort that most adults would struggle to match, the early m...see more

My modern jaadui chirag, Looktara. Before I say anything, swipe through the carousel below. Incredible? Crazy? Impossible?  Which word hit you first...see more

"Mumma look, I played matching the picture game!" My 8 yr old.... I realized I've no new picture to post... Just repeating the same ones... Also tri...see more

Great branding does not just tell you what to do. It changes the way you think about something. As someone who studies how brands build meaning, I l...see more

Shyaomi, Show-me, Kzayomi??? Every office has that one person who knows “the right” pronunciation for every brand. Ours says it’s “Shyaomi.” But yes...see more

Shyaomi, Show-me, Kzayomi??? Every office has that one person who knows “the right” pronunciation for every brand. Ours says it’s “Shyaomi.” But yes...see more

"It's a huge scam" - I wrote it too.. While the internet was trolling him, he was fixing things. Just watched Dhruv Rathee’s video on launching AI Fi...see more

"It's a huge scam" - I wrote it too.. While the internet was trolling him, he was fixing things. Just watched Dhruv Rathee’s video on launching AI Fi...see more

Wait, what??? I had to post this. XIAOMI JUST PRINTED A BURNT NEWSPAPER AD. Like literally burnt. Charred paper effect. Then I read the line: “These...see more

Wait, what??? I had to post this. XIAOMI JUST PRINTED A BURNT NEWSPAPER AD. Like literally burnt. Charred paper effect. Then I read the line: “These...see more

Beyond metros lie founders who are quietly redefining India’s entrepreneurial story. They don’t lack ambition, just access. Because startups rarely f...see more

What if 60 minutes could change your entire career? Yes, you read that right! Back in 1964, when India needed engineers, BITS Pilani stepped up and b...see more

It was a regular night until my son's cricket match began in our living room, Thanks to a surprise gift: MetaShot, an innovation I'd seen on Shark Tan...see more

It was a regular night until my son's cricket match began in our living room, Thanks to a surprise gift: MetaShot, an innovation I'd seen on Shark Tan...see more

Feeling like I’m God’s favourite child these days… ✨ We are shifting into a new house soon.  A new house = All new things.  From furniture - décor - ...see more

On work trips, I always carry two things: a power bank… and a little anxiety. Not because I forget to charge. Not because I use my phone too much. Bu...see more

Yesterday, I hired my personal assistant… On zero salary 😄 I always wished I had a PA like in movies... You just talk, and your assistant writes eve...see more

Yesterday, I hired my personal assistant… On zero salary 😄 I always wished I had a PA like in movies... You just talk, and your assistant writes eve...see more

Yesterday, I hired my personal assistant… On zero salary 😄 I always wished I had a PA like in movies... You just talk, and your assistant writes eve...see more

These two friends from college have raised, +17Cr to help 500,000+ Students 😲 This is the story of Ambitio Every student dreams of studying at Har...see more

Settle and Work anywhere in Europe with a Residence Permit! Interested to settle in Europe? Check your eligibility: https://lnkd.in/dGW766q4 Imagine...see more

Nita Ambani... She's like the boss of this mega business worth tons. But you know what's super cool about her? She totally gets how important it is ...see more

No regrets in life.. Just lessons learned. 💯 watch out full video: https://lnkd.in/dGxm_cU5 Entigrity Leena Parikh Thanks for providing this wonde...see more

Networking is everything ✨ Recently I attended the Event hosted by Graphy - by unacademy at Taj palace, Delhi.. I had the opportunity to meet Roma...see more

I took 2-years of gap in my professional career for my baby. But I am still standing steadily and growing higher and higher, after overcoming all the...see more