Yash Patel

🚦 A startup just turned Bangalore’s biggest problem into its smartest marketing channel. Getting attention today is brutally hard. You can spend ₹10...see more

Hottest collab spotted on the road today Literally... 🧊 Saw summer outfits trapped inside a giant block of ice. In the middle of the city. Had to ...see more

POV: Whoever said the gym is the only way to glow up... Clearly didn’t see this coming. 💪☀️ Pilgrim just did what no one even thought of. A dumbbel...see more

Last month, I was lying in bed at 11:47 PM. Lights off. One eye half closed. Scrolling aimlessly. Then I saw it. A concert I’d been waiting for. I...see more

😵💫 Walked into a mall. Thought gravity was glitching. Outside, there was an upside-down bedroom. Bed on the ceiling. Lamp hanging weirdly. Whole...see more

This Valentine’s Day, Blinkit did something brilliant. They turned a simple paper bag into a colorful bouquet 💐 This bag was supposed to carry groce...see more

I got stuck on the Bandra Worli Sea Link few days back and…  Accidentally learned something about great advertising. Looked up & saw the cable And Ki...see more

How many “great ideas” die because someone says “Log bura maan jaayenge”? Vadodara Municipal Corporation (VMC) didn’t ask that question. They acted a...see more

Between year-end reflection and New Year resolutions, I realised something uncomfortable. My days are full. My intentions are good. But my routines s...see more

I almost lost my credibility today. Right before a meeting with senior leadership. Not because I wasn’t prepared.  But because something small went ...see more

How many ideas sound powerful in a meeting, and quietly die in execution? It’s easy to say “billboard pe accidental cars laga dete hain.” But actuall...see more

One of the smartest ideas in incentives and rewards is simple: give people choice. Gift cards work because they hand over control. The user decides ...see more

90% of Indian D2C brands are dead by year 3 Here’s the silent killer no one talks about. And it’s not the product. Not the pricing. It’s the high CA...see more

You can’t ignore it, One glance and you’re already hunting for 'the missing joota' Because if there’s one thing we all agree on, it’s this Indian wed...see more

👀 Saw Blinkit playing word puzzles on billboards! They removed letters from brand names and asked people to guess the products. No flashy celebs. N...see more

Growing up, I didn’t lose my innocence. I almost lost the belief that I could figure things out. When I was a kid, I used to take pride in doing thin...see more

Food Pharmer generated ₹1 crore+ in sales within one month of launch. No ads. No influencer partnerships. No paid push. Here’s what really worked 👇...see more

Last month, I almost missed my flight Not because I was late, but because I was lost. Lost between 4 apps. For tickets, cabs, check expenses and mak...see more

I thought I knew marketing, until I realized... Running ads isn’t the same as building brands. Most of us learn marketing by execution, not by expo...see more

We all thought an MBA from IIM-A/B/C would teach us how to become a founder. But, does it really? Because an MBA is domain-specific: 📍 Marketing & S...see more

We all thought an MBA from IIM-A/B/C would teach us how to become a founder. But, does it really? Because an MBA is domain-specific: 📍 Marketing & S...see more

On her 23rd birthday, I gifted her… Her freedom to fly. For years, my sister wanted to ride her scooty alone. But my parents never let her. Not bec...see more

On her 23rd birthday, I gifted her… Her freedom to fly. For years, my sister wanted to ride her scooty alone. But my parents never let her. Not bec...see more

Mumbai humidity is wild. You step out fresh... and by the time you reach office, you’re glowing and not the good kind. So, when I saw super.money's ₹...see more

I got the most thoughtful gift from my sister on this Raksha Bandhan... A full body checkup. No gadgets. No chocolates. Just a reminder to take ca...see more

“I don’t have a marketing degree. Or an IIM tag. But I still want to break into digital marketing.” That’s what a mentee messaged me recently. She’...see more

The moment I left a pitch call, I knew we’d cracked it. But I couldn’t remember a single thing from it. Because 10 minutes later, I was already on th...see more

The only decision harder than replying to emails?  Figuring out lunch at 1:47 PM. No delicious food. No time to step out. And office pantry? Empty, e...see more

Zepto UGC collab ❤️🔥 Credits: Jainam Shah & Akshat Jaiswal #OOH #BillboardTrend #LinkedInCreatives

Single in Mumbai during monsoon? Last night, I was waiting for my Uber, Praying that he didn’t cancel for the fifth time. When I saw it: “Doobna hi...see more

I still remember the first time my dad bought a car. It was a used Maruti 800. But to him? It felt like a Mercedes. We weren’t a family that changed...see more

𝐓𝐡𝐢𝐬 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐡𝐨𝐧𝐞𝐬𝐭 𝐭𝐡𝐢𝐧𝐠 𝐚 𝐟𝐨𝐨𝐝 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐞𝐯𝐞𝐫 𝐝𝐨𝐧𝐞. The Whole Truth Foods had bars near...see more

𝗜 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗱𝗲 𝗶𝘁 𝘁𝗼 𝗜𝗜𝗧. 𝗕𝘂𝘁 𝗴𝘂𝗲𝘀𝘀 𝘄𝗵𝗮𝘁? 𝗜’𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗜𝗜𝗧𝗶𝗮𝗻𝘀. 👀 Hi LinkedIn fam! ...see more

𝗡𝗼 𝗝𝗘𝗘. 𝗡𝗼 𝗜𝗜𝗧 𝘁𝗮𝗴. Back in my engineering days, I gave it everything to crack the competitive exams, but didn’t make the cut. Years lat...see more

𝗔𝘀 𝗮𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿, 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗻𝗲𝘃𝗲𝗿 𝗮𝗴𝗿𝗲𝗲 𝘁𝗵𝗮𝘁 𝟭𝟱 > 𝟭𝟲. It goes against basic maths. So naturally, this ad messed with m...see more

𝗔𝘀 𝗮𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿, 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗻𝗲𝘃𝗲𝗿 𝗮𝗴𝗿𝗲𝗲 𝘁𝗵𝗮𝘁 𝟭𝟱 > 𝟭𝟲. It goes against basic maths. So naturally, this ad messed with m...see more

𝗙𝗿𝗼𝗺 “𝗜 𝗱𝗶𝗱𝗻’𝘁 𝘄𝗶𝗻 𝘁𝗵𝗲 𝗨𝗻𝘀𝘁𝗼𝗽𝗽𝗮𝗯𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿 𝗔𝘄𝗮𝗿𝗱 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿…” 𝗧𝗼 “𝗜’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗿𝗮𝗻𝗸𝗲𝗱 𝘁𝗵𝗲 �...see more

𝗜 𝘄𝗮𝘀𝗻’𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀… 𝗔 𝗿𝗮𝘇𝗼𝗿. 𝗠𝗮𝗱𝗲 𝗳𝗿𝗼𝗺 𝘁𝗲𝗺𝗽𝗹𝗲 𝗰𝗼𝗰𝗼𝗻𝘂𝘁𝘀. 🛕🥥🪒 Yes, you read that right. Every d...see more

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗯𝘂𝘆 𝗶𝗰𝗲 𝗰𝗿𝗲𝗮𝗺 𝗼𝗻 𝗮 𝗵𝗼𝘁 𝘀𝘂𝗺𝗺𝗲𝗿 𝗱𝗮𝘆? 🍦 𝗘𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘄...see more